Remove Attention Remove Fundraising Remove Mail Remove Retention
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52
article thumbnail

Direct Mail Donor Acquisition Strategies

Allegiance Group

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3%

Mail 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? Next problem, the fundraising advice. Yet all fundraising appeals and campaigns start with data. Many nonprofits don’t know their donor data.

Attention 157
article thumbnail

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Practice 339
article thumbnail

Getting started with AI-driven fundraising: crash course

Candid

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

Course 130
article thumbnail

Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52
article thumbnail

10 Proven Strategies To Help You Retain New Donors

Bloomerang

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 104