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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. What does that mean for you as a nonprofit fundraiser/donor communications professional? What does that mean for you as a nonprofit fundraiser/donor communications professional?

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. 3) SEO makes it easy for donors to find you in search results. Making it easy for donors to find our website is crucial to fundraising.

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Donors are eager to give, but are we making it easy for them? Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. By keeping your donation page design neat and clean, you can reduce load times and keep donors on track.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.