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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

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Study finds 5.2 percent fundraising growth but low retention in 2020

Candid

percent on a year-over-year basis in 2020, even as the typical nonprofit saw a drop in fundraising revenue, a report from the GivingTuesday Data Commons finds. The study also found unprecedented levels of donor mobility in 2020, with the number of new and recaptured donors up 8.2 Total charitable giving increased 5.2 percent and 8.4

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. The nine categories are religion; education; human services; giving to foundations; health; public-society benefit; arts, culture and humanities; international affairs; and environment and animals.” – U.S. Giving Report. 2017 Stats.

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To bot or not to bot: Using generative AI in grantwriting

Candid

Amid all the talk about generative AI, fundraisers, especially grantwriters, may be asking themselves: Am I out of a job?  Giving ChatGPT the prompt “Tell me why arts are important for youth development” generates two pages of text. Will I be replaced by ChatGPT? 2013)… …and so on. 2013; Upitis et al.,

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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. Arts organizations are not alone in this. The question. was created.

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Strategies for driving non-dues revenue for your association

Nimble AMS

The 2021 Association Trends Study by Community Brands shows that associations recognize the need to diversify their revenue streams. Association professionals who responded to the study’s survey say they plan to turn to new forms of non-dues revenue more than other means to address any revenue losses from the past year.

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What 2020 year-end fundraising can tell us about 2021 

M+R

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . EOY was up, up, up! .