sgEngage

DECEMBER 29, 2021

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

Blackbaud 81

Blackbaud Guidelines Government Retention 81

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Address donors by their preferred names and pronouns.

Communication 59

Communication Personal Donor Nonprofit 59

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. Personalization.

Mail 94

Mail Course Campaign Digital 94

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Personalize all appeals .

Retention 95

Retention Communication Donor Strategy 95

Bloomerang

FEBRUARY 2, 2024

Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks. Especially smaller donors. Do you wait for the mail to arrive?

Donor 87

Donor Exercise Gift Charity 87

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. Direct Mail. Ready to learn more?

Mail 61

Mail Channel Strategy Fundraising 61

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . These nonprofits have gotten really good at making it easy for people to understand how their donation will make a difference.

Donor 128

Donor Nonprofit Gift Missouri 128

Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. Retaining your GivingTuesday donors is important, too. And why not? Here’s why.

Retention 98

Retention Donor Gift Template 98

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Report The Nonprofit Email Report Learn More 4.

Statistics 97

Statistics Fundraising Metrics Mail 97

Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

Relationship 59

Relationship email Donor Wisconsin 59

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . Yes, your nonprofit is a brand.

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

Action 127

Action Donor Tips Fundraising 127

Connection Cafe

MARCH 26, 2021

Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Show Gratitude. Reach New Audiences. Build Momentum.

Mail 44

Mail Support Channel Campaign 44

Nonprofit Tech for Good

MARCH 25, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Millennials (Born 1980–2000, Currently Ages 14–34).

Generation 264

Generation Support Donor United States 264

3rd Sector Labs

JUNE 30, 2014

Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? Answer: only what is stored in the donor database.

Attention 157

Attention Data Donor Retention 157

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. 85% of all emails are spam.

email 121

email Communication Mail Nonprofit 121

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . People and businesses could communicate quickly, efficiently, and at a much lower cost than in the past with travel, print, and mail. Technology Goes Mainstream.

Donor 138

Donor Law Data New York 138

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

The Modern Nonprofit

APRIL 6, 2021

Estimated Reading Time: 5 minutes Top Nonprofit Blogs to Bookmark Today. It’s no surprise: thought leaders in the nonprofit sector, many with decades of experience, still take the time to give back to others. THE AGITATOR / DONOR VOICE. Beth Kanter ( @kanter ) is well known as a thought leader in the nonprofit world.

Bookmarking 98

Bookmarking Storytelling Nonprofit Social Media 98

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. If not, it’s time to strategize how you’ll retain year-end donors for the long term.

Donor 69

Donor Virginia Retention Gift 69

Bloomerang

JULY 21, 2021

Before starting a nonprofit organization, you should understand that the 501(c)(3) designation is just that: a tax designation. Here are the tactical steps you must take to starting a nonprofit. . Here are the tactical steps you must take to starting a nonprofit. . Prepare and file Articles of Incorporation. .

Organization 128

Organization Files Nonprofit Grant 128

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

Guide 52

Guide Donor Fundraising Social Media 52

Qgiv

SEPTEMBER 10, 2021

Writing an effective nonprofit donation receipt is important, but it doesn’t have to be stressful! Your receipts should be practical, including all necessary information about your organization and the donor’s contribution. A good receipt is tailored to your constituents and can encourage one-time donors to become ongoing supporters.

Arts 105

Arts Donation PDF Gift 105

Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. At the start of the pandemic, donors came through for the organizations they care about in record numbers. So what can nonprofits do about it?

Action 52

Action Money Raise Donor 52

TechImpact

SEPTEMBER 9, 2013

“Nonprofits tend to invest more in their missions and programs, and not necessarily in technology resources,” Anthony Pisapia, Director of Development and Programs for Tech Impact, explained. Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email).

Challenge 140

Challenge Technology Mail Files 140

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. Charitable giving was up in 2020 , and projections for nonprofit giving trends in 2021 and 2022 are even rosier. Nonprofit Giving Trends on the Horizon.

Trend 136

Trend Strategy Giving Fundraising 136

Bloomerang

AUGUST 27, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not you have to ask for donor feedback in person. . Dear Charity Clairity, I recently read your advice about how to tactfully ask for donor feedback without making promises, and I appreciate what you had to say. So far, so good. .

Personal 117

Personal Mail Advice Survey 117

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. But we have a tendency to leave our common sense at the door when we cross the thresholds of our nonprofit offices. Generally not much beyond what these folks feel personally, but I hope you know by now you are not your donors. 85% of all emails are spam.

email 73

email Communication Mail Nonprofit 73

Achieve

APRIL 28, 2022

If you’re looking for your donors, they’re probably on the internet. With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Instead, your nonprofit needs to find ways to stand out from the crowd.

Donor 59

Donor Tips Online Gift 59

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Around 30% of nonprofits cease to exist within 10 years of their founding.

Nonprofit 80

Nonprofit Files Policy Software 80

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. The deadline to apply is December 20, 2019.

Global 205

Global Trend South Africa Report 205

Neon CRM

AUGUST 25, 2023

Nonprofit calls to action are what drive people to take the next step. They may appear on your website, in emails, at the end of social media posts, and even on direct mail materials! In this article, we’ll focus specifically on the calls to action you need for your nonprofit website.

Action 98

Action Language Nonprofit Student 98

Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. No matter who your nonprofit serves, there are plenty of ways to connect with remote donors and help them see the value of investing in your mission. Let’s dive in.

Donor 52

Donor Management Virtual Newsletter 52

Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Certain nonprofits lend themselves well to specific topics. A nonprofit’s volunteers are a great source for this type of collaboration. Most nonprofits have volunteers with interesting experiences to share and they are typically happy to share their stories.

Practice 52

Practice Tips Storytelling Nonprofit 52

Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one! Others do, too!

Websites 52

Websites Practice Nonprofit Search 52

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Galas have strong fundraising potential and are a staple of many nonprofits’ event season. Let’s get started. Assemble an Internal Planning Team. Marketing specialists. Tech experts.

Virtual 105

Virtual Nonprofit Stream Channel 105

3rd Sector Labs

MARCH 1, 2015

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder?

Data 100

Data Donor Database Mail 100