Nonprofit Tech for Good

APRIL 10, 2022

For example, on the first day of the Supreme Court confirmation hearings for Judge Ketanji Brown Jackson, @NAACP_LDF tweeted a New York Times article with a powerful quote from the article: It’s also worth noting that tapping into Cause Awareness & Giving Days is a good strategy for Twitter.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Nonprofit Tech for Good

JULY 5, 2020

In this article we’ll discuss video engagement for social media, what it is and why it’s important. The more engagement your video receives, the wider its reach and visibility will be, giving you access to millions of prospective fans, donors and partners without any additional work or expense. Why does social sharing matter anyways?

Video 312

Video Share Social Social Media 312

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Use benchmarks to set your budget. So… how does a nonprofit advertise successfully? .

Digital 118

Digital Program Tips Nonprofit 118

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Nonprofit Tech for Good

MAY 13, 2016

Donors 40-59 years old are now the most likely to give online. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. The vast majority of the giving will be done by individuals. Boomers $478.

Social Media 100

Social Media Stats NGO South America 100

Tech Soup

AUGUST 20, 2013

According to this summary from The Chronicle of Philanthropy , the survey also found that young donors had only given small amounts to nonprofits and charities, but were open to making small donations more frequently. A new survey from The Millenial Impact. Nonprofits can use this guide for raising engagement with younger audiences.

Mobile 63

Mobile Donor Fundraising Survey 63

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

We are most excited about the human side of AI and how it will augment the work of fundraisers and create a better experience for donors. These E-books, research, and articles will get you up to speed. The survey will be implemented regularly to benchmark adoption of AI. What about your nonprofit? AI4GOOD NONPROFIT READS.

Phase 87

Phase Global Nonprofit Colorado 87

The Storytelling Non-profit

JANUARY 24, 2022

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. You could do something very similar for a donor journey to making a donation where you would measure each of the steps in the process to see what kind of results that story is helping to drive.

ROI 67

ROI Storytelling Measure Story 67

Connection Cafe

JUNE 26, 2018

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. You know all those small and mid-level donors on your list?

Survey 29

Survey Donor Effective Audience 29

CauseVox

JULY 11, 2022

In this article, we’ve boiled down the top peer-to-peer fundraising tips and strategies from our conversation that you can use in your next peer-to-peer fundraiser. If participants hit the minimum, they received a benchmark prize but if they raised more, they could win bigger prizes. Who Is Invest In Kids? Corporate Prize Donations.

Tips 72

Tips Fundraising Sponsor Org 72

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

Channel 118

Channel News Mail Blogger 118

Non Profit Quarterly

FEBRUARY 14, 2020

Even with this resilient group of supporters, it will be an interesting challenge for Wikimedia to figure out ways to broaden its base of individual donors as it looks to the future. Wikipedia reached its 6 millionth article last month, a benchmark that few online resources can even come close to.

Wikipedia 52

Wikipedia Knowledge Ratio Foundation 52

sgEngage

APRIL 12, 2011

2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN. The Truth About Donor Research This comes from the report Money for Good: The US Market Opportunity for Impact Investments and Charitable Gifts from Individual Donor and Investors.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Qgiv

JUNE 14, 2021

should all come to understand your organization’s chief goals, such as donor retention or prospect stewardship, as well as how your development director plans to achieve them. For example, setting a goal for obtaining a certain number of major donors can be paired with an increase in donor retention percentage.

Develop 98

Develop Calendar Chart Nonprofit 98

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! Your potential donors and volunteers are searching. We’re Partnering with The Content Marketing Institute (CMI) Again! And we need your help— Will you take the short survey?

Benchmark 20

Benchmark Survey Content Marketing 20

AccelEvents

DECEMBER 1, 2020

Businesses, nonprofits, and charities who normally host a holiday fundraiser have been forced to move online, and finding ways to connect to once generous donors is tough. . Donors can donate to individuals or teams via email or social media. . But there is hope. Hosting a Virtual Holiday Fundraiser.

Virtual 98

Virtual Ideas Fundraising Stream 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

” in the office). But if you read the articles in this issue, you will come to conclusion that loving (and using data) for strategic decision-making is becoming a must-have skill and competency for nonprofit success. Does your nonprofit have those skills?

Attention 99

Attention Data Fundraising Journal 99

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Connection Cafe

OCTOBER 12, 2017

Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. Committed monthly donors , also known as “sustainers”, are on the rise as well. Benchmarking Major Gifts. Benchmarking Major Gifts. The term “major gift” isn’t new.

Gift 35

Gift Strategy Benchmark Arts 35

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Continue to embrace low dollar donors.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. Then check out the article below! Get the guide 2. In 2023, that date is November 28.

Statistics 98

Statistics Giving Fundraising Benchmark 98

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit.

Ideas 98

Ideas Online Fundraising Charity 98

ASU Lodestar Center

OCTOBER 29, 2014

Without an engaging website and e-newsletter, even the best social networking campaign won’t generate more donors or clients. This effort help to drive over 20,000 newsletter subscribers that doubled their donor base in just 3 months time. Like this article? Get another! marketing marketing plan Ryan Stewart'

Social Media 81

Social Media Marketing Media Miami 81

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) • Ask early! • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

AccelEvents

DECEMBER 1, 2020

Businesses, nonprofits, and charities who normally host a holiday fundraiser have been forced to move online, and finding ways to connect to once generous donors is tough. . Donors can donate to individuals or teams via email or social media. . But there is hope. Hosting a Virtual Holiday Fundraiser.

Virtual 52

Virtual Ideas Fundraising Stream 52

NTEN

MAY 17, 2013

As you refine your fundraising strategy and explore new ways of connecting with donors, check out Blackbaud ''s 2013 Online Marketing Benchmark Study for Nonprofits to compare your organization to others and gather new ideas. New to Salesforce?

Research 70

Research Tools Tips Drupal 70

Neon CRM

NOVEMBER 2, 2023

Looking for digital donor acquisition ideas? Finding new donors online is an important goal for most nonprofits—but where do you start? In this article, you’ll uncover 23 different ways to acquire new online donors. Here are a few ideas you can use to grow your list of email subscribers and turn them into donors.

Digital 52

Digital Ideas Business Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. Encourage Donors to Spread the Word by Sharing Their Personal Experiences With Your Organization. We want our donors to be advocates. Tap Into the Power of Social Proof.

Charity 128

Charity Lesson Marketing Digital 128

Care2

FEBRUARY 20, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Twitter surprisingly drove most of them.

Case Study 35

Case Study Local Studies Social Media 35

Care2

NOVEMBER 10, 2006

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) By: Simon Jackson.

Digg 28

Digg Social Media News Advocacy 28

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. The Surprising Link Between Employee and Donor Retention : It can be difficult for a fundraiser to develop a relationship with donors when their average tenure is only 18-20 months.

Resource 48

Resource Blackbaud Chart Retention 48

ASU Lodestar Center

FEBRUARY 20, 2013

The report provides excellent recommendations on what can be done to reroute the current direction in which the fundraising profession is headed, including strengthening talent, sharing accountability, and creating achievable benchmarks. Like this article? Here are some other helpful starting points: Build cohesiveness. Get another!

Fun 79

Fun Fundraising Attitude Indiana 79