article thumbnail

Should We Just Blow Up Nonprofit "Vote for Me" Social Good Contests ?

Beth's Blog: How Nonprofits Can Use Social Media

Today, I stumbled across another reason why I'd like to blow up online contests that use "vote for me" or popularity to make funding decisions. If a contest or program does not lead with social outcomes and if big money is thrown on the table, it encourages social innovation of another kind.

Contest 112
article thumbnail

PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Tags: contest.

Contest 94
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crowdsourcing Social Change: A Contest To Solve A Complex Problem

Beth's Blog: How Nonprofits Can Use Social Media

I've written a lot lately about contests ( Chase Community Giving and Pepsi Refresh ) here in the United States that are focused on "social media for social media." While Ennovent , a social enterprise, is very different from a major consumer brand in the US, I think we can learn a lot about the design of the contest. .

Contest 95
article thumbnail

Symantec Backup Exec Story Contest: $30,000 Giveaway

Tech Soup

If a nonprofit organization wins the contest, they must gift the prize to another nonprofit organization. For more details, please visit the contest website. This contest is hosted by Symantec, please contact Inspire@Symantec.com with any questions. Tags: Green Office Server Applications. Pacific time.

Contest 52
article thumbnail

Great reads from around the web on January 25th

Amy Sample Ward

"This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy. "This contest was the culmination of a two-part "vote for me" cause marketing strategy that started in November and has been rife with controversy.

Web 126
article thumbnail

Great reads from around the web on January 15th

Amy Sample Ward

Digital Media and Learning Competition: Applications now open! NetSquared, an initiative of TechSoupGlobal.org – "The 3rd Digital Media and Learning Competition, from the MacArthur Foundation, is now accepting applications.

Web 132
article thumbnail

Microsoft Impact Story Contest: Submit Your Microsoft Success Stories Today!

Tech Soup

Some of you may be familiar with the ongoing Adobe-TechSoup Show Your Impact Contest from this year and the last. Tags: Acquiring Technology Digital Divide Donors Grants for Technology Networks Office & Productivity Running Your Organization Server Applications Software Staff Web Building. Stay tuned for more!

Contest 43