Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

2020 Web Tech Approach To Social Media Analytics View more presentations from Gaurav Mishra. 20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. Here's the slide.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

Slide Share Show, " Putting the U in YouTube " although geared for higher education institutions provides some really good practical marketing tips for social networking sites that should be useful for nonprofits too. Yikes, the first ever tag spam I've seen in the NpTech Tag Stream! NetSquared. NpTech Talk.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). The research has been going slowly -- partly because web analytics is a very complex and geeky topic.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Marshall Kirkpatrick's Comparing 5 Ways To Tag Videos hit dig popular. Katrin Verclas at NTEN is in love with Google Analytics V2 and so is Laurie Quinn. Jon Stahl found a nifty online slide show web application. Here's one that showed up in the NpTech Tag Stream: Doodle. without leaving the virtual world!

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NTEN

SEPTEMBER 17, 2010

While's it's not quite as exciting in real life, getting your IT aligned with your mission can be your sliding down the cable moment, just what you need to send your organization from 88 MPH to, well -- okay, so the metaphor isn't literal. Intro to Google Analytics (9/24). Tags: NPTech NTEN.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

My slides are above and my reflections are below. When I tell people that they might see themselves in the slide show, there is always nervous giggle. Darren Barefoot gave an amazing session on social media ROI, including a demo of Google Analytics Apps. Her slides are available on the My Charity Connects slideshare account ).

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NTEN

MAY 19, 2009

From live recordings and session slides to wikis and blog posts, you can view the materials here. For even more fantastic 09NTC materials, makes sure to read Annaliese's Community Tagging Wrap-up. Tags: 09NTC NPTech NTEN. Among my favorites is Rob Cottingham 's mixed media session notes. Judy Hallman did a great wrap up.

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NTEN

JUNE 24, 2010

So when I log into Google Analytics, I never even glance at the dashboard, but instead dive straight into meaty 100-row reports. I have taken my data from several analytics packages and CRM databases. One thing I've learned is that the most important thing in analytics is not the numbers, but rather the story they tell. .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Bridge Conference Slides View more presentations from kanter. For example, I used the quote above overheard and tweeted by Google Analytics Evangelist, Avinash Kaushik. Bridge Conference Slides View more presentations from kanter. Tags: ROI. My presentation use s*x metaphors to explain some of the points.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2009

My sources of inspiration came from my personal learning wiki, WeAreMedia listening resources , and Marnie Webb's slide deck. provides free data analytic tracking for services including Facebook, YouTube, Twitter and more - accessible through a web dashboard, XML and Dashboard and Yahoo! Tags: wearemedia.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Over the weekend, SobCon was taking place in Chicago and I wish I could have been there - (next year, Lis, I promise) KD Paine was there and follow her Tweets and KDPaine pointed me to her slide deck. He has developed an analytics tool that if you apply thoughtfully can help you improve the results of your Twitter strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. Notice the engagement in the comments, with people tagging each other. More here about that metric and other Facebook metrics you can gather in the Facebook analytics program.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Graphing Social Patterns: My Slides. Giving Good Poke.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

SXSW Poetry Slam Slides View more presentations from kanter. Deep into the analytics peering, long I stood there wondering, fearing. With NWF as the hash tag; Wildlife sightings perhaps would not lag; (for all to brag?). Has tagging and category capability so media can subscribe to only what they’re interested in receiving.

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Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. From the homepage slides that translate to mobile to the “top image” feature that changes on every page.

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