The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Where are the friction points? Does your AMS have an abandon report that tells you who started to convert but abandoned?

Generation 264

Generation Registration Associations Amazon 264

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

Analytics 59

Analytics Data Tools Web 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

Stats 252

Stats Analytics Track Google 252

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going. And so and so forth.

Websites 130

Websites Analytics Podcast Map 130

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

PDF 130

PDF Analytics Search Template 130

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

.orgSource

JULY 25, 2023

If AI could only help me with one thing, search engine optimization or SEO, would be at the top of my list. Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised. But as no-code programming becomes even easier, customized analytics are certain to be just over the horizon.”

Team 221

Team Marketing Build Analysis 221

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Look at the URL of the search results page. query=stuff.

Search 46

Search Analytics Google Site 46

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This will greatly help the continued SEO growth of those pages.

International 98

International Program Ideas Data 98

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

Search 52

Search Grant Organization Voice 52

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

Site 52

Site Map Google Test 52

Byte Technology

APRIL 15, 2015

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.” However, if you’re at all concerned as to how Google’s new search algorithm will affect your website’s ranking, there are some very simple things you can do to quell your fears.

Search 100

Search Mobile Websites Headline 100

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site.

Strategy 98

Strategy Tips Google Search 98

Byte Technology

AUGUST 1, 2017

Many WordPress site owners and administrators have no doubt experienced an unease or wariness at one point or another when it seems that something just isn’t right with their site. Chances are that if you see this or other problems, your site has been hacked or otherwise compromised.

WordPress 100

WordPress Site Spam Script 100

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. HR analytics can bring objectivity to what is frequently a highly subjective process. If you’re searching for an employee who will work on-site five days a week, you will probably have a tough time,” Sarah observed.

Application 221

Application Statistics Culture Job 221

Byte Technology

APRIL 27, 2017

And yet, if your site has one of those always helpful “frequently asked questions” (FAQ) sections, so much time and trouble can be avoided for both the business owner and the person making a purchase. It’s simple, works great and is a nice—and no-cost—choice for those WordPress e-tail sites just getting started.

Plugin 100

Plugin FAQ WordPress Site 100

Nonprofit Tech for Good

APRIL 2, 2023

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? 2) Automation Did we surprise you with this one?

Tools 359

Tools Fundraising Analytics Analysis 359

Nonprofit Tech for Good

AUGUST 9, 2021

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. 3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Association Analytics

JULY 27, 2021

Optimize your website : Make your search capabilities and access to your content easy. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews.

Taxonomy 169

Taxonomy Content Data Strategy 169

The Fundraising Authority

MAY 8, 2021

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. It doesn’t take a lot to have a good site.

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Having access to Google Analytics for your website is key to getting to the roots of the problem. Accessibility and usability are concepts that apply to everyone visiting your site.

Websites 239

Websites Nonprofit Guidelines Phone 239

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics. Optimize the user journey.

Websites 83

Websites Organization Tips Map 83

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

Nonprofit Tech for Good

MAY 8, 2019

Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 236

Online Hunger Metrics Drupal 236

Nonprofits Source

DECEMBER 13, 2023

Every day there are 70,000 health-related searches per minute. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. This enables more interested customers to find your organization online through improved search rankings. Hyper-relevance.

Practice 52

Practice Marketing Strategy Search 52

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

Track 52

Track Software Donor API 52

Forum One

AUGUST 29, 2023

Prior to joining Forum One, Steven was Director of Strategy & Insights at global agency imre , and was co-founder of livehelper.com , an early innovator in website analytics. Steven has stepped into his new role as Vice President, following his previous role as Forum One’s Managing Director of Digital Marketing. Steven hold a B.A.

Strategy 70

Strategy Government Analytics Roles 70

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Analytics 52

Analytics Google University Alternative 52

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Before you know it, you’ll be an expert in non profit analytics. Term (used especially for search ads).

Donor 278

Donor Track Facebook Campaign 278

Candid

APRIL 13, 2021

Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Google Ads are the sponsored links that appear within many Google searches. You have complete control over which conversions you encourage on your site. Impressions.

Grant 98

Grant Google Problem Analytics 98