Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. Content to be relocated elsewhere on your site.

Websites 304

Websites Analytics Project Proposal 304

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

The MatrixFiles

MARCH 25, 2024

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? Track progress, celebrate results. Does your AMS have an abandon report that tells you who started to convert but abandoned? Keep tweaking.

Generation 264

Generation Registration Associations Amazon 264

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Monitor the results weekly. Do some searches on your site. Is old content dominating the results?

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Websites Analytics Podcast Map 130

Nonprofit Tech for Good

MAY 14, 2023

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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Tools Grant Google Search 246

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

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Analytics Websites Nonprofit Attention 158

.orgSource

JULY 25, 2023

There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), You can also identify links that may be harming your results. Here’s a list of providers courtesy of Bard.

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Team Marketing Build Analysis 221

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

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Google Results Websites Grant 52

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Customer lifecycle-framed reporting.

Analytics 52

Analytics Google Phase Nonprofit 52

The MatrixFiles

DECEMBER 15, 2022

Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Upgrade to Google Analytics 4 If you haven’t upgraded to Google Analytics 4 (GA4) , you need to upgrade as soon as possible!

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PDF Analytics Search Template 130

.orgSource

OCTOBER 31, 2023

A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Sponsored by Association Analytics Our customer experience could use help. But I’m not sure our AMS is up to the task.

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Sponsor Associations Law Hype 275

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search. Use Multiple Views. Don’t Ignore Commerce. Enable e-commerce.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

APRIL 2, 2023

By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 2) Automation Did we surprise you with this one?

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Tools Fundraising Analytics Analysis 359

Byte Technology

AUGUST 1, 2017

Many WordPress site owners and administrators have no doubt experienced an unease or wariness at one point or another when it seems that something just isn’t right with their site. Chances are that if you see this or other problems, your site has been hacked or otherwise compromised.

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WordPress Site Spam Script 100

Whole Whale

JANUARY 18, 2021

Figuring out all the steps to perfect your site before a relaunch can be stressful, but we have created a relaunch checklist to help ease the process. Cross browser compatibility check – use tools like BrowserStack to make sure that your site looks the same across all browsers. Google Analytics Migration. Plan redirects.

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Site Map Google Test 52

.orgSource

SEPTEMBER 19, 2023

Our research resulted in two books dedicated to positioning executives for success in digital markets. A website redesign might feel daunting, but don’t let an unattractive site hold you back. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. leadership.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Most nonprofits, however, will have to engage their followers for Twitter to produce results – but Twitter is tricky and not for everyone. 8) Get to know your Twitter Analytics Dashboard.

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Twitter Practice Social Media Nonprofit 343

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 360

Connection Cafe

AUGUST 17, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. When you think of search engines, you probably think of Google, but maybe not Google Analytics. Look at the URL of the search results page. Why should be interested?

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Search Analytics Google Site 46

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. HR analytics can bring objectivity to what is frequently a highly subjective process. You risk hiring someone who will be unhappy as a result of multiple misunderstandings due to the speedy process. I love that answer.

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Application Statistics Culture Job 221

Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

Nonprofit Tech for Good

OCTOBER 22, 2020

As a result, many are witnessing stagnant yearly returns or, even more alarmingly, consistent declines. Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. Social media sites are for relationship building.

Social Media 353

Social Media Donor Media Social 353

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. This can help you compare results, learn the platform and make changes without risking your data. How they collect and display data isn’t the same.

Analytics 52

Analytics Google University Alternative 52

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. From here you’ll be able to understand which of your marketing efforts are getting the best results.

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Donor Track Facebook Campaign 278

Candid

APRIL 13, 2021

You have complete control over which conversions you encourage on your site. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. Although this approach may not lead to results quickly, it can create a foundation for long-term growth and success. Impressions.

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Grant Google Problem Analytics 98

Get Fully Funded

AUGUST 25, 2023

When Can I Expect to See Results from Google Ads? As a result, you can bid on more expensive keywords without affecting your campaign’s ROI, which wouldn’t be the case in regular paid search campaigns. You can track conversions for these goals using Google Analytics. When Can I Expect to See Results from Google Ads?

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ROI Google Grant Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

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Analytics Interview Story Phase 99

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

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Report Web Analytics Comparison 251

The Modern Nonprofit

AUGUST 1, 2023

A well-sculpted site flaunts your successes, reveals your financial transparency, and showcases glowing testimonials – all building blocks to turn your audience into loyal supporters. Customization is king here; design your site to resonate with your brand and organize your resources in a way that makes it a breeze for users to navigate.

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Online Nonprofit Websites Social Media 98

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Privacy-first marketing is an approach to digital marketing that places equal emphasis on campaign results and the privacy of the users being targeted. We suggest Wappalyzer.

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Marketing Plugin Track Policy 52

TechImpact

JUNE 19, 2014

Outside of the ubiquitous ‘hit counter’ on Geocities sites, no numbers existed to substantiate the effectiveness of any digital marketing initiative. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. And for good reason. Start Small.

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Measure Minnesota Analytics Nonprofit 209

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. The grants team will go through your report and contact you with the results. It doesn’t take a lot to have a good site.

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Grant Google Search Application 152

Nonprofits Source

DECEMBER 13, 2023

For example, if an individual were to search “best eye clinics” in Google’s search bar, Google would generate a search engine results page (SERP) of eye centers and expert ophthalmologists. You can assume the top practices listed have incorporated SEO best practices and, as a result, are being highlighted on the first page.

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Practice Marketing Strategy Search 52

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Programmatic advertising increases reach by spreading budget across a variety of sites rather than forcing you to spend all your budget in one place. Conclusion.

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Audio Search Audience Websites 52

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For example, if you’re using a chatbot to answer queries on your site, you could measure response time, user satisfaction, and query resolution.

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Team Tips Fundraising Training 98

Bloomerang

FEBRUARY 1, 2023

Their fundraising app makes it easy to search a keyword and find resulting grants that could be a good fit. Think about it: if you know your supporter tends to be more direct and results-driven, you can craft your communications with them to be straightforward and show the direct results of their gifts.

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Org Raise Tools Help 83

Nimble AMS

FEBRUARY 16, 2022

Simple, quick configuration – Your staff can configure the site easily with drag-and-drop technology and no need to write code. Improve registration for your events by using predictive analytics to determine which event locations will bring in the highest number of registrations and what time to open registration for your events.

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Associations Strategy Registration Analytics 133