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Seven Random Metrics to Improve Your Nonprofit's Communications

NTEN

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

This makes easier to embrace a key principle of movement building “sharing and documenting practices” that Rachel Weidinger shared during her session at NTC last week. I think the focus on analytics software distracts many people away from thinking about outcomes.

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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Put that Data to Use: Understanding the Online Behavior of Your Stakeholders

NTEN

Using Core Metrics to Read Between the Lines ", one of the highest rated sessions at the 2010 NTC, now in handy webinar form. Takeaways: How to use analytics to understand your web site visitors and e-mail subscribers and better understand their needs. Analytics can be hard to read or understand.

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SXSW: Last Chance to Vote for Nonprofit Panels! Some more thoughts about the Nonprofit, Social Media, and ROI Case Study Slam

Beth's Blog: How Nonprofits Can Use Social Media

This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned in verse or story format. I will do an overview connecting the idea of metrics to poetry.

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will explore in more depth the analytics tools. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008. I will look at benchmarking processes and analyzing benefits and values.

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening skills and tools upgraded.

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