Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.). is our website.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Meaning, if you are a senior-serving organization and you have 1000+ friends, 80% of whom are under 30, well, enough said… &#. or ow.ly.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. 3) Applause Rate: I think arts organizations might like this metric!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2008

I discovered key performance indicators while researching the Google Analytics Screencast. I jumped down the rabbit hole of KPIs and read everything by Eric T Peterson who is the founder of a company called, Web Analytics Demystified. It's about the difference between KPI and Metrics. " Now.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And the mission of the organization matters too.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2007

Via Laura Quinn at Idealware comes a pointer to a research paper titled " Technology Motivators and Usage in Not-for-Profit Arts Organizations " that comes from the Systems Synthesis Project course at the H. " The 1cent thoughts on NPTech blog muses , "Is technology the step child of older organizations?

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NTEN

JULY 13, 2011

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. And Google said, “Let there be light.”. With that goal in mind, let’s see how we can find corresponding measurements in Google Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

But ROI was not really intended to measure a technology project, program, or tool or any other isolated aspect of an organization. Listening is knowing what is being said online about your organization and your field. Google Analytics. Wall Street views it as the only legitimate means of measuring business performance.

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ROI Social Media Slides NTEN 50

Qgiv

JULY 29, 2021

Whether supporters are donating through text or accessing your online donation page on their smartphones, it’s imperative that your organization has the tools, resources, and best practices to conduct a successful mobile fundraising campaign. However, nonprofit organizations don’t require written consent. Try to keep it to one word.

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