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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

AI provides a satellite image of an entire data landscape. Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. AI-powered analytics handle large volumes of data efficiently. Not necessarily so.

Data 221
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Test different calls-to-action and reduce friction in online giving. Those insights should drive messaging and campaigns.

Lesson 59
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How to Fundraise with AI for Nonprofits

Qgiv

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. It can also evaluate your campaigns and programs to find the most successful strategies for you to use to fundraise more efficiently. AI-enhanced editing tools.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

Evaluating your shortfalls can be hard because often, when you’re smack dab in the middle of a nonprofit, you can’t be objective. Evaluate Your Donor Communications: Why Didn’t This Fundraising Method Work? When your email marketing campaign flops, you can easily look up analytics. You can’t see the forest for the trees.

Method 75
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AI in Salesforce – What are the Capabilities?

fusionSpan

Ever since, Salesforce has been testing, launching and expanding those AI capabilities, giving organizations using the platform more and more insight and efficiency, so they can make the most of every opportunity and deliver the best customer, donor or membership experience. Automate aspects of your member journey.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

Running strategic tests. For example, A/B testing involves creating two forms of one document (and “A” and a “B”) then tracking responses to see which version had a greater impact. Set goals before diving into reports so you can determine what counts as a success and then evaluate how you can turn something into a success.

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Do You Need a New Website? Check Out Idealware’s New Free Workbook

Tech Soup

It has 10 easy-to-follow worksheets that help you evaluate your website and figure out how to make necessary improvements. You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. Another little page I like in the workbook is the one on usability testing and soliciting user feedback.