Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

Analytics 52

Analytics Google Fundraising Track 52

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. Increase efficiency. Become data-driven.

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Associations Software Difference ROI 137

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

Analytics 134

Analytics Associations Business Software 134

M+R

DECEMBER 9, 2022

Read Time: 5 minutes. We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Event Types.

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Analytics Google Track Data 89

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Association Analytics

FEBRUARY 20, 2024

Expand the membership pool – Are there folks that might fit into a different type of membership at your association that doesn’t currently exist? Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. How about how much time was spent on a specific page. What more can you learn from Google Analytics?

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Analytics Statistics Google Demographics 223

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Track your own data. The same is true for ongoing vs. first-time donors. Let’s say you’re a food bank.

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Analytics Strategy Fundraising Benchmark 122

Media Cause

NOVEMBER 29, 2023

Although there are many different event management platforms, Cvent is one that is seen often. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Google Tag Analytics Script 59

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Probably not, right?

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Associations Challenge Data Taxonomy 319

Association Analytics

AUGUST 14, 2023

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. A simple first step would be to complete a time study of all your tasks to determine what you might want to automate.

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Associations San Diego Las Vegas North Carolina 317

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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Analytics Digital Tools Measure 109

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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University Analytics Google Grant 59

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

Analytics 52

Analytics Tools Wikipedia Track 52

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

FEBRUARY 6, 2022

Although the most popular accounting software products- like QuickBooks and SAP- handle the needs of businesses in many industries, nonprofits have a unique business model and accounting standards and require different features and functionality from accounting software. How are Nonprofit’s Financial Goals Different?

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Software Guide Award Grant 300

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). As we’ve previously recommended, the time to prepare for the switchover is right now. Out of the box standard event tracking. Site search.

Analytics 52

Analytics Google Story University 52

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. That’s where our Data and Analytics Team comes in.

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Analytics Team Data Skills 66

VisionLink

OCTOBER 20, 2020

See the list now: [link] Saving Time and Money Like No Other We license differently — once a user is licensed, they can use any module at any time. Visionlink's solutions are built from the ground up to support multiple events, partners, locations, at different stages, with different workflows.

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Disaster Money Module Time 130

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same. Once you’ve identified what’s working, you can reinvest, and promote those projects.

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Data Strategy Associations Survey 210

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Leave the game of chance for another time. Are your conversion rates different for different audiences?

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Donor Track Campaign Facebook 285

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. It pulls together so many different elements and assets of your brand, making it the most critical content you own.

Analytics 35

Analytics Google Goal Track 35

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important?

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Analytics Websites Nonprofit Attention 158

Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. 2) Automation Did we surprise you with this one?

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Tools Fundraising Analytics Analysis 361

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. appeared first on Association Analytics.

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Retention Data Rate Demographics 169

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Have you allocated time for routine maintenance?

Data 169

Data Analytics Associations Registration 169

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. What factors influence first time attendees? Understanding these motivations can help drive marketing messaging to encourage other first time attendees.

Associations 318

Associations Data Registration Analytics 318

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Each time you consider adding to your team, it’s a choice that has a critical impact on your organization’s future. People Architecture inspires and builds innovative HR business solutions one client at a time.

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Application Statistics Culture Job 221

Association Analytics

SEPTEMBER 8, 2022

You may have noticed that your members were engaging with your organization in different ways. This means selling more of your existing products to your members at the right time. People have different wants and needs. Start by tracking your members’ behaviors. Aggregate the data and look at it over time.

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Data Associations Product Stream 169

Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years).

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Aggregator Associations Activities Active 169

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. Integrate our analytics tool directly into workflows to drive real-time automation, decision-making, and consistency across your entire grants management process.

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Grant Software Management Analytics 52