Connection Cafe

MARCH 31, 2010

This realization about event fundraising analytics was reinforced during recent conversations with Alan Cooke at Convio and Jeff Shuck at Event 360. There are more details about key metrics and best practices in driving online fundraising success in Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics.

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Analytics Fundraising Metrics Convio 31

Connection Cafe

DECEMBER 29, 2011

After all, the common thread between baseball and Google Analytics is so obvious, right? Happy New Year from all of us at Convio!! Google Analytics for Nonprofits – tips on using Google Analytics to gain more insight into your online marketing. This post originally appeared in the Convio Connection newsletter.

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Convio Analytics Newsletter Social Media 46

Whole Whale

APRIL 13, 2022

What is their background or experience in Google Analytics and web tracking for impact? What CRM systems (such as Convio, Democracy in Action) do their technologies integrate with? Have they developed other sites related to your particular cause? What is their background or experience in search engine optimization?

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Process Question Proposal PDF 52

Zen and the Art of Nonprofit Technology

MAY 19, 2008

.&# It takes aim at Convio’s recent benchmarking study. To their credit Convio asks this question on their blog : “Should organizations like Convio, and Giving USA continue to offer these sorts of insights to the nonprofit community, or is this simply self-serving marketing fluff?&# What do you think?

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API Open Source Kintera Benchmark 100

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3

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Metrics Measure Web Convio 53

Connection Cafe

FEBRUARY 27, 2012

And this year you can hear from some of the industry’s best and brightest on how they are advancing their programs and their mission through analytics and other strategies. Convio is also hosting some educational sessions about strategies to incorporate analytics into your constituent engagement strategy. Stewardship.

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Marketing Convio Analytics Channel 26

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Convio & Event 360 have written about how organizations are making the transition to analytics, and others are beginning to follow this example. Drive fundraising productivity. Is it being used? Why or why not?

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Marketing Tips Online Analysis 55

Connection Cafe

APRIL 12, 2011

You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors. in printing and postage costs.

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Mail Convio Analysis Method 44

Connection Cafe

JANUARY 30, 2012

Google Analytics, custom Facebook landing pages, updated Twitter and YouTube backgrounds and a social media management tool can all contribute to your success and ability to measure that success. Tools : Just like direct mail requires paper and postage, good social marketing has its own requirements.

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Social Media Media Social Delicious 54

Care2

JUNE 21, 2013

At Blackbaud, Dennis has managed the Strategic Services Practice, comprised of consultants in Business Analytics, Design & Information Architecture, Deployment Services and Agency Services.

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Benchmark Measure America Blackbaud 56

Connection Cafe

JANUARY 17, 2012

Includes a chapter by Dennis McCarthy, Convio’s Vice President of Strategy and Organizational Practice. Fundraising Analytics : Using data to support your donor-centric organization. In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander.

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Case Study Org Nonprofit Chapter 55

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Understand the key peer-to-peer fundraising metrics with Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360.

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Metrics Benchmark Fundraising Stats 42

Connection Cafe

NOVEMBER 28, 2011

At Convio Summit, our Art Director, Michael Chang, and I led the Mobile Homepage Design Slam session where we developed some mobile homepage layouts on the fly for audience volunteers. Finally, be sure to check out your analytics data to see what the most common mobile platforms are for your visitors and test on those.

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Mobile Design Web Convio 36

NTEN

JUNE 29, 2011

If you're on Convio, sourcing Facebook recruits is easy. At EDF, she focuses on email advocacy & fundraising, especially in cultivating segments of the file (such as superactivists, sustainers, etc), handling content and analytics of EDF’s main Facebook page, & assisting program staff in executing their Facebook pages.

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ROI Facebook Advocacy Social Media 94

Have Fun - Do Good

OCTOBER 17, 2008

[link] Design Logoworks [link] 99designs [link] Flickr photos with Creative Commons Licenses (free): [link] iStockPhoto: [link] Online Donations Network for Good [link] ChipIn [link] PayPal https://www.paypal-portal.com/charity/ E-newsletters Feedblitz [link] Emma [link] Constant Contact [link] Donations and mailing lists Democracy in Action [link] (..)

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Skype Resource Internet Tools 40

Connection Cafe

OCTOBER 4, 2011

Eric specializes in social media analytics, search engine optimization, and social network- and keyword-based advertising. Today, I had the pleasure of presenting on Killer Content and how to make your nonprofit's marketing social with Cheryl Black of Convio and Jacqui Groseth of Union Rescue Mission. Get yourself a bitly or awe.sm

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Marketing Tips Online Calendar 33

Connection Cafe

MARCH 20, 2012

Mobile Web platform : In some cases, your current Content Management System (CMS) may be able to detect what type of device your site visitors are using and render your content accordingly (as is the case with Convio CMS). A quick check of Google Analytics will reveal how many of your current site visitors are coming from a mobile device.

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Mobile Blackberry Convio United States 30

Connection Cafe

MAY 3, 2011

Consistent data gathering paired with reporting and analytics increases CAP’s ability to track and report back on program status and outcomes. The final solution includes the following components: Convio Common Ground. Itegration between Common Ground and IRD’s existing Convio Online Marketing ools.

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Technology Strategy Convio System 22

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

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Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. Twitter Focus Group: Jordan V from Convio calls Twitter an unofficial focus group!

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Twitter Ratio Google Artist 74

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. Where are the nonprofit organizations today and what are are their key success factors moving forward?

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Integration Marketing Org Channel 32

NTEN

MARCH 16, 2011

Convio Interested in learning how your website stacks up against other non-profits like yours? Stop by the Convio booth to register for your chance to win a FREE Marketing Audit with one of our top consultants. The new Kindle Wireless Reading Device, Wi-Fi, Graphite, 6" Display with New E Ink Pearl Technology.

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Ipod Amazon Green NTC 47

Connection Cafe

MARCH 30, 2011

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. Molly: Let’s start out where the real analytics come in. How do you approach analyzing that kind of response?

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Disaster Donor Japan Test 26

Nonprofit Tech for Good

SEPTEMBER 29, 2019

They are the pioneers of text-to-donate and offer online, mobile and event fundraising solutions with peer-to-peer campaigns, mobile messaging, robust reporting & analytics and CRM integration. Convio: Donation Form Optimization Report. Sources: Charitable Giving Report: How Fundraising Performed 2018.

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Conversation Online Giving NPO 259

Tech Soup

JUNE 5, 2011

When you ask people in the organization where the problem spots are, you might get answers like "We need Salesforce" or "we need Convio." As TechSoup learned during our own experience implementing Google Analytics , more decisions are user-facing than you might realize. Please train the staff.

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Technology Laptop Phase Tech 55

Connection Cafe

APRIL 19, 2012

Help Fans Give Back: While I was on the Convio consulting team I worked with an organization that organized a great partnership with a local company to help them increase their number of Facebook fans. Or reward them with "privileged access" for following or being a fan.

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Social Media Ideas Media Social 39

Tech Soup

JUNE 5, 2011

When you ask people in the organization where the problem spots are, you might get answers like "We need Salesforce" or "we need Convio." As TechSoup learned during our own experience implementing Google Analytics , more decisions are user-facing than you might realize. Please train the staff.

Technology 54

Technology Laptop Phase Tech 54

Connection Cafe

APRIL 13, 2011

So, how can we use analytics to reduce postage costs in acquisition without harming results? After considering long-term value and narrowing the field to worthy acquisition lists, the next step is to use additional data analytics to eliminate unresponsive donors. This is a double-edged sword for donor acquisition.

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Analytics Model Mail Convio 27

Judi Sohn

SEPTEMBER 4, 2009

Reporting and Analytics: If there’s one area that we continually bang our head against our keyboards, it’s in reporting. As far as development changes go, I can’t wait to see what the folks at Convio can do for Common Ground with this update. I think we’ll be using this one a lot. But good nonetheless.

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Chart Org Contact Campaign 113

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Fundraising and advocacy management tools like Convio use dashboards to display campaign status. Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. These dashboards help specialized staff keep a close watch on what’s happening within their organizational purview.

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Indianapolis Museum Nonprofit Denver 102

Connection Cafe

MAY 6, 2013

Our analytics team looked at Convio Luminate Online email performance data from 2009-2011 to identify trends for organizations to enhance their existing year-end fundraising efforts. At NTEN’s annual Nonprofit Technology Conference , Miriam Kagan and I presented Getting End of Year Results 365 Days a Year.

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Program Online Test Mobile 39

Connection Cafe

APRIL 22, 2010

Analytics and Measurement Techniques" (free to download) that's chock full of Facebook-specific nonprofit examples, measurement techniques and recommendations on the types of measurement programs organizations should have in place.

Social Media 39

Social Media Measure Metrics Integration 39

Connection Cafe

JUNE 4, 2010

Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. I have heard ranges from direct mail will be dead in 5 years to direct mail will never die.

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Channel Integration Digital Mail 30

Care2

APRIL 2, 2008

Take advantage of Google Analytics to get in-depth reports on various aspects of your campaign. Use the AdWords ad serving service : This provides a platform that displays ads with highest click-through rates more frequently than ads with lower rates in the same ad group. Use it to assess and evaluate your performance. Was it successful?

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Adwords Google Social Media Advocacy 51

Connection Cafe

DECEMBER 27, 2011

Analytics and the ability to “view” and report on the data in your database is essential. This post is by Dennis McCarthy, Convio's Vice President of Strategy and Organizational Practice and originally appeared as an article in 1:1 Magazine. Business Intelligence Tools and Processes.

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Database Channel Mail Interaction 29

Care2

APRIL 28, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission.&# All great questions!

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Social Media Communication Online Media 76

Tech Soup

DECEMBER 9, 2013

There are acquisitions (like Convio ) still to be sorted out and most importantly I’ll be watching to see which products will be discontinued. will require solid analytics to track & leverage donor engagement. It will be interesting to see how quickly they’ll migrate their users to Office 365. Nicole Wallace.

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Celebrate News Technology Nonprofit 90