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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. As an association professional, it’s more important than ever to stay ahead of the curve when it comes to understanding how to leverage the insights that data provides.

Analytics 321
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. This is how you organize and describe your data. Analyze Performance.

Analytics 169
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

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Are you getting the most out of your retention data?

Association Analytics

Analyzing this data is challenging as it typically resides in multiple systems (e.g. While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. Additionally, this data can help you justify additional investment in your community.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Data hygiene projects This can range from cleaning and completing Salesforce, spreadsheet, CRM or other databases for stakeholders. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Many eyes make for light work.