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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. The underlying analytics were impressive.

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Image courtesy of Business Marketing Blog. Sarah Boisvert, a guest writer on Socialbrite , compares the top email marketing services, including MailChimp, Constant Contact, Aweber, SendGrid, HubSpot, and Vertical Response. Easy email-targeting. Constant Contact. Campaign analytics. Inexpensive.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

This concept also translates to marketing. As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. That way, both methods can inform each other, taking your marketing efforts to the next level. Let’s get started!

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Top 7 Reasons Your Nonprofit Should Be Using Email Marketing

Twenti - Digital Marketing For Nonprofits

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit. by Olivia Warnes.

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