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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. A user-friendly event registration system will encourage more registrations.

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Data Analytics for Associations – an Update from the Front Lines

Nucleus

In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. The challenge that drove us to look for a data analytics system was that, simply stated, we didn’t really know enough about our data.

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professionals

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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Should you continue to host hybrid or virtual events in a post-pandemic world?

Association Analytics

Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Look at your registration data to identify patterns or trends that exist. Attend an in-person event?

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Are you getting the most out of your retention data?

Association Analytics

your AMS, event registration system, your community platform, even spreadsheets). At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Behavior After looking at the analytics, you discover members who engage with your community renew at a higher rate.

Retention 169
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

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Are you getting the most out of your retention data?

Association Analytics

your AMS, event registration system, your community platform, even spreadsheets). At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. After looking at the analytics, you discover members who engage with your community renew at a higher rate.

Retention 192