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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates. Having this data will help you make business decisions based on trends or actual performance. How many is your association using consistently?

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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Donor growth rate: the percentage increase in the total number of donors compared to the previous year. Predictive analytics.

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . And boy, were there some outliers this year. On to the goods! .

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. .

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

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Top Lessons from GivingTuesday 2023

Neon CRM

Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. These numbers show that engagement rates were higher than they were last year, even though email volume increased significantly.

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