Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Measure affinity in real-time. For example, a donor management system’s basic automation tools might help a nonprofit automate its donation tracking. Summarize content.

Technology 52

Technology Marketing Change Nonprofit 52

Bloomerang

OCTOBER 1, 2021

This will provide a frame of reference for this year’s performance in comparison to the previous year, allowing your board to pinpoint key areas they should focus on going forward. Double the Donation’s nonprofit CRM guide explains that a robust database will make it incredibly easy to track progress within your database.

Report 122

Report Data Donor Metrics 122

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

DNL OmniMedia

NOVEMBER 14, 2023

Key features of the NPSP include: Donor and volunteer management: Keep detailed records of donors, track their giving history, and segment them for more targeted outreach. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

Consultant 52

Consultant Nonprofit Integration Review 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Velocity and fluence and it's darn hard to track those. The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Twist analyzes and presents trend comparisons and volume between keywords and tags. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And the mission of the organization matters too. And, I actually hope that doesn’t change.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. Dan Schawbel, Five Free Tools To Track Your Reputation. Getting Your Nonprofit Ready To Listen. Here's a few: Bloglines. Google Reader.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Neon CRM

JUNE 2, 2023

Tracking User Interactions Reveals Valuable Metrics How someone reacts to content is just as important as how they found that content in the first place. Unfortunately, a lot of the common metrics we use track the first part of their journey but miss the mark on the second. Download the full report today!

Metrics 52

Metrics Rate Nonprofit Social Media 52

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

JANUARY 23, 2023

Track marketing performance. Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Set up valid conversion tracking.

Grant 52

Grant Google Guide Nonprofit 52

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Dashboards provide measures to help you make better decisions. Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 4) Tracking Dashboards. These aren’t organizational in nature but, rather, are tracking events that are taking place outside the organization.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.

Conservancy 52

Conservancy Design New York City Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Standardized metrics for measuring the ROI of social media strategies are a moving target. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Get Fully Funded

JULY 23, 2023

Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress. But taking a hard look at your analytics can inform your social media moving forward. Also consider what you’re measuring and why.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The overarching objective of Global Pulse is to mainstream the use of data mining and real-time data analytics into development organizations and communities of practice.

Policy 103

Policy Social Media International News 103