The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. The underlying analytics were impressive. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.
Qgiv
JULY 10, 2023
According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)
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Connection Cafe
AUGUST 27, 2018
Lucille was vibrant and kind and generous until, one day, lung cancer struck. She doesn’t know much about lung cancer charities. It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 6, 2016
Predictive Analytics. Culture of Testing: There is a belief that measurable improvements can be made through iteration and testing throughout the organization. Steve MacLaughlin is a Director of Analytics at Blackbaud and is considered an expert on the nonprofit sector. Machine Learning. Natural Language Processing.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 14, 2010
Here’s an example of a video See3 produced in partnership with Charity Dynamics for the American Cancer Society’s Making Strides Against Breast Cancer event. American Cancer Society saw a 10:1 return on investment from this effort. Test, but be careful. Embed Video on a Donation Page.
Eric Jacobsen Blog
JUNE 19, 2012
It may just be the model for many books to come – full of 60-second end-of-chapter wraps, bold graphics, Q&A’s with real-world business leaders, case studies, and lots of ways to test yourself along the way. The conceptual thinker brings ideas to the table and the analytical thinker brings details that round those ideas in reality.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 13, 2010
I also admit that the first app I downloaded was one for google analytics - it's great for browsing data. This online event allows you to create your own virtual bike and race through the California landscape using your story to invite more people to join us in the fight against cancer. (BTW,
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