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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. The dashboard shows rough sentiment analysis, # of mentions and links.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers.

Rate 139
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Data drives better digital marketing for nonprofits

3rd Sector Labs

For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. I refer to this report fairly often because the summary points are such good reminders to all of us in the nonprofit sector (I’m interpreting a bit to use nonprofit terminology): Focus on your best donors.

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Creating Healthy Nonprofits in Silicon Valley

Beth's Blog: How Nonprofits Can Use Social Media

These are some of the questions that Alexa Cortes Culwell and I set out to answer in our new report, The Giving Code: Silicon Valley Nonprofits and Philanthropy. Funded by the David and Lucile Packard Foundation, it reflects a year of research and analysis, including conversations with 300+ community stakeholders.

Create 99
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does data collection from time-to-time, but not formal reporting. Does not know where to start.

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Want Social Media Results? Learn How To Use Data for Decisions

Beth's Blog: How Nonprofits Can Use Social Media

The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. The study found that corporate marketers have become more practical about their expectations for campaigns that use both mobile and social media technologies.

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Finding a Nonprofit Partner: Who is the Right One?

BoardAssist

In order to understand the incidence and success of formal nonprofit collaborations , The Bridgespan Group and The Lodestar Foundation collaborated in a 2014 research study. According to the Bridgespan study, funders “need to tread cautiously” when recommending partners because they would not want their word to be taken as “dictate.”