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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Step 1: Conduct a marketing analysis. Step 2: Do an online analysis of your competition.

Marketing 246
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Are you able to measure outcomes that directly relate to your cause?

Metrics 261
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Trending Sources

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101
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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100
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New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

Resource 105
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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. You should be reviewing these stats at least once a month.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. From these questions, you need to pick the three most critical metrics to measure success goals.