TechImpact

MARCH 13, 2014

Understanding how the metrics below relate to your nonprofit will help you discern which demographics to target during your next donation campaign. Pay attention to these statistics when evaluating who your loyal donors are. Previous giving to your nonprofits. This can be broken down into 3 sections.

Donor 184

Donor Giving Help Demographics 184

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement. There is a quite a lot of data as well as useful analysis from M&R. It is important to note that social ads accounted for 23% of the total budget.

Benchmark 64

Benchmark Studies Metrics Digital 64

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 103

Measure Learning Metrics Social Media 103

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. " You won???t

Tools 50

Tools Analysis ROI Benchmark 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

One of the most valuable is to incorporate a process evaluation, capturing what actually happened as the event or program unfolded. This can avoid repeating mistakes of the past. There is also an opportunity to weave in analysis of your data from surveys and incorporate storytelling with your data.

Reflection 119

Reflection Practice Results Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Presents a report with quantitative analysis that demonstrates value. Better data analysis, linking it to decisions.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Beth’s Blog, September 2011. SSIR Blog, January 2013. Here’s a blog post by Rachel Dearborn describing the process. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. ” Lucy Bernholz, “ Data-first Philanthropy.” Beth Kanter, “ Data Informed. Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. As per the reporting and analytics portion of this blog, learning and development programs everywhere are benefitting from the addition of better reporting practices.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you.

Awareness 100

Awareness Tips Social Media RSS 100

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. For the past month-and-a-half, I’ve been working organizing our data collection, storage, analysis, and dissemination efforts. He thinks the business world is moving in the direction of more data analysis.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. Here's the slide. Must go back for a deeper dive, but flagging it for now.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 17, 2012

Now many funders have funded measurement via third-party evaluations and as a result think they’ve funded measurement. The irony is that if nonprofits had good measurement systems in would enrich third-party evaluations and external rating approaches!

Measure 99

Measure Roles Support Literacy 99

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. As we discussed in our recent blog post about retention, data isn’t one dimensional. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

, a question asked by the Give and Take blog. The holy grail metrics is missing? The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid. The Working Wikily blog describes this effort as a "flash cause," I'm not sure, I think it is hybrid.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. .”

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. We need metrics! Not only those that apply metrics but need to rethink them.

Game 50

Game Change Metrics Learning Environment 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator.

Network 95

Network Authoring Social Media Ipod 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

We recently launched a new blog here at Blackbaud Internet Solutions. With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Put these tools in place.

Site 50

Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc.

Goal 50

Goal ROI Wiki Metrics 50

Amy Sample Ward

JUNE 6, 2011

Who’s read a blog post about it? Look first at your organizational metrics. How do you evaluate your programs and services? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. I want to touch on just a few of them.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. What do you think? This is a must-read.

Social Network 50

Social Network Nptech Tag Network 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. David 4 Kivi Miller 09.18.07 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. I always try to incorporate new learnings and observations that I've discovered from the many interviews I do on my blog, resources discovered, and stories. What's the key metric? Tags as a metric. What worked? What didn't? What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

" And, of course, such metrics are useless. Maybe the Case Foundation will evaluate this project and provide some methods for doing this type of analysis. "It never ceases to amaze me how many people assess the cost and benefit of projects with accounting approaches developed in Venice in the five hundred years ago."

Blogher 50

Blogher Cambodia America Org 50

M+R

FEBRUARY 10, 2022

This analysis took a look at digital revenue from email subscribers at end of year that was not sourced to email. If we evaluate by last-click — counting only donations sourced from a click on a digital ad that landed directly on a donation page and resulted in a gift — revenue increased by 11% from 2020.

Fundraising 105

Fundraising Gift Analysis Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At You need to take a reiterative approach - look at the results and evaluate and improve. Google adwords metrics/reports tell you about what's happening with the campaign.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Pick Metrics. Photo by Notemily. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115