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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Someone on your mailing list or rolodex. Family members.

Analysis 104
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. Tags: facebook metrics.

Metrics 97
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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle. Checking in at a place. My first reaction was – what does that stupid number mean? How is it calculated?

Metrics 112
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Online Fundraising Best Practices

Care2

2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis); * The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift was $81. Tags: Online Fundraising. How Does Your Nonprofit Measure Up?

Online 64
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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time. Notes and Resources.

ROI 103
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The State of Online Fundraising

NTEN

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud's analysis of approximately 2,000 nonprofit clients found an average online gift of $152.12

Online 90
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Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

Beth's Blog: How Nonprofits Can Use Social Media

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter.

Twitter 107