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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost.

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! We also compare retention rates and annual value for one-time and monthly donors. Sign up for the webinar now.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Even if not directly monetized, data products can enhance member benefits, fostering loyalty and retention within your association. By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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Insights to Future-Proof Your Fundraising [INFOGRAPHIC]

Classy

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. Download the full report for a more detailed analysis and findings. . Benchmark Your Fundraising Performance. . Download Now: The State of Modern Philanthropy 2021.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

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