Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Gyrus

NOVEMBER 3, 2016

Establish the most important knowledge to obtain for improving your personnel and workforce as a whole and determine how those metrics would look, then implement them directly in your program. As well as follow us on social media for new content, product news, and interaction directly from Gyrus.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Or people whose Google + is focused on Google + tips, news, and resources. Google + has an analytics tool that is very basic, called Ripples.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. Celebrate the Accomplishments of Individuals in Your Alumni Network. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

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Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Let's get the bad news out of the way first, shall we? Get the report and read it. It points to some great momentum in online giving. And there really hasn't been a lot of data.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

SEPTEMBER 7, 2016

In 2014, the Bill and Melinda Gates Foundation —the largest private foundation in the world—launched standard, streamlined procedures for its grant processing that included new tools to focus documentation and analysis on the key topics supported by its philanthropy. Why the Environment Changed: Federal Grant News. “It

Grant 20

Grant Management Phase Award 20

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. This is, of course, a simplistic analysis of a select number of Twitter users.

Twitter 74

Twitter Ratio Google Artist 74

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. “Every few hundred years there occurs a sharp transformation.

Digital 97

Digital Marketing Fundraising Strategy 97

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. But you can use metrics and A/B testing to measure how your emails are performing.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.

Metrics 122

Metrics Audience Content Facebook 122

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Specifically, define the metrics that are most interesting and useful for your organization. Measuring and monitoring key metrics allows you to understand your users and their usage patterns. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news. It’s also allowed them to find a new audience that are not as familiar with their policy issues. But they balance news with engagement.

Policy 103

Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati ROI 50