Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 84

Org Raise Tools Help 84

Gyrus

NOVEMBER 3, 2016

Measuring Learning. With all the wonders of reporting and analytics available to us, it is important not to get too involved with your statistics until you have verified the quality of your information. As well as follow us on social media for new content, product news, and interaction directly from Gyrus.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. Total Fans / Unsubscribers: Total number of fans over time, overlaid with the total number of fans who have chosen to hide your posts in their News Feed (unsubscribers). I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. I transformed it into a brainstorming worksheet if you’re at a loss about what questions to ask on Facebook. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit.

Practice 107

Practice Tips Social Meme 107

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

Metrics 219

Metrics Community Map Template 219

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

My first step with a new platform is to create a “Circle of the Wise” consisting of people who regularly share useful tips and news about the platform. Or people whose Google + is focused on Google + tips, news, and resources. How are you measuring that? Measurement and Learning.

Google 98

Google Time Nonprofit Metrics 98

3rd Sector Labs

MARCH 28, 2015

The answer is a resounding ‘yes,’ which should be good news to nonprofit organizations concerned about recent news articles portraying the declining fortunes in walkathons and other popular team-building events. A little mining and analysis will reveal if your data is complete on your most loyal donors.

Fundraising 100

Fundraising Retention Data Donor 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. "What gets measured gets treasured," he says. Data analytics fall into one of four types. " and includes modeling statistical analysis. Data Health.

Learning 36

Learning NTC Analytics Channel 36

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

Donation 50

Donation Tanzania Organization Stats 50

Connection Cafe

SEPTEMBER 7, 2016

This rewrite of the grant guidance reinforced the shift in priorities to target risk, improve oversight, support standardization of business processes, encourage the development of qualified personnel, and find more ways to measure the performance of grant recipients to complete the objectives of the grant funds they are receiving.

Grant 20

Grant Management Phase Award 20

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. This is, of course, a simplistic analysis of a select number of Twitter users.

Twitter 74

Twitter Ratio Google Artist 74

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it. Be Helpful.

Drupal 100

Drupal Comment Report Metrics 100

Bloomerang

JULY 19, 2021

We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. Mastering an analytic approach to strategy and planning. “Every few hundred years there occurs a sharp transformation.

Digital 99

Digital Marketing Fundraising Strategy 99

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And the mission of the organization matters too.

Stats 100

Stats Web Statistics NTEN 100

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. But you can use metrics and A/B testing to measure how your emails are performing.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

Why should we measure story in a new way? In these times of great upheaval, as it is becoming more and more clear that these tories we’ve used for the past century or so are less and less viable, we need new and compelling stories. To do this we have to be able to measure story in a new way.

Story 79

Story Action Model Adopt 79

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Develop an analytics strategy early in the process of bringing your app online. Keep in mind, app analytics are not a siloed resource. Let’s dive in.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.

Metrics 122

Metrics Audience Content Facebook 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. It’s also allowed them to find a new audience that are not as familiar with their policy issues. But they balance news with engagement.

Policy 103

Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

In Facebook’s reconfigured algorithm, content that has negative feedback from some users can cause it to be minimized or pulled from all news feeds. While you are doing your analysis of what content got a lot of reach or shares, also take a look at what could be causing people to hide or unlike your content.

Content 116

Content Facebook Spam Strategy 116

Care2

OCTOBER 22, 2008

a Video! | Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Even if you can afford to buy the DVDs with Form 990 data, as some organizations and news media do, the data on them is contained in image files, which are created by scanning the printed Form 990s rather than putting their data into a searchable database. The DVDs are only part of the problem.

Data 105

Data Impact Government Files 105

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. Eight social media tracking tools: Act.ly: New tool to launch petitions on Twitter. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. Lets dig in.

Social Media 70

Social Media Track Media Tools 70

NTEN

OCTOBER 28, 2008

Starting with the new(ish) generation of interactive websites and blogs, we can observe how mainstream and alternative organizations serve up news, critical analysis, community building and civic engagement. Measure Twice, Cut Once. Tools you can Use. Washington Post. Tech President. Fact Checking. League of Women Voters.

Social Media 62

Social Media Lesson Develop Media 62

Connection Cafe

JANUARY 17, 2017

With the constant changes, innovations, and breaking news impacting the sector, staying focused on the work that matters will be key for all of us. Democratization of Data: We’ll see the continued convergence of data, insights, and analytics to drive improved decision making in nonprofits.

Trend 20

Trend Impact Social Blackbaud 20

Connection Cafe

APRIL 23, 2012

Using social media, and an aggressive digital strategy, Rahm was able to drive voters to the polls and educate them on campaign news and events. Data Warehouse and Analytics The ‘Big Data Movement’ has overtaken politics as well. Facebook has published a case study. What does this mean?

America 32

America Channel Chicago Analytics 32