Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 360

Tools Fundraising Analytics Analysis 360

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? It’s a show-stopper.

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Analytics Data Fundraising Database 170

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. So, how do healthcare organizations overcome these data silos?

Integration 82

Integration Data Nonprofit Platform 82

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 295

Digital Strategy Guide Create 295

DNL OmniMedia

APRIL 1, 2024

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Enable Site Search. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

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Digital Data Marketing Org 138

Greater Giving

SEPTEMBER 12, 2023

Predictive analysis, chatbots , and automation have the power to increase fundraising capacity. Begin by defining AI for non-technical team members, explaining that it can perform tasks that typically require human intelligence, such as learning from data, making predictions, or recognizing patterns.

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Team Tips Fundraising Training 98

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. The Children’s Society is using the generated conversational data to automate “authentic and personalized donor communication.”.

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Fundraising Analytics Analysis Nonprofit 98

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Three ways to go beyond page visits and bounce rates?

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Causes Data Profit Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You can, however, engage in some poor man’s demographic and psychographic research.

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Analysis Audience Test China 105

Whole Whale

JUNE 15, 2022

Understand your target audience : Social media is full of data that can help you better understand who your target audience is and what they care about. By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Online Course.

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Tools Guide Social Social Media 98

Allegiance Group

APRIL 15, 2024

The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conducting a marketing opportunity analysis.

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Mail Fundraising Nonprofit Channel 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Along the way, it’s key to track and analyze your campaign’s performance data. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

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Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.” Not Data Driven.”

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Social Media Channel Data Media 100

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Experiment Create Retention Aggregator 321

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

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Websites Analytics Google Social Media 61

Connection Cafe

NOVEMBER 15, 2013

You can have all the data in the world but if it is not accurate or documented then it can be of very little use to you. Examine all the demographic and contact information you have and determine what is missing. For example do you have birth dates or email addresses and if not you may want to consider a data appends for these items.

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Data Strategy Database Analytics 36

Forum One

JANUARY 19, 2023

Ask yourself if these tools have a unified visual voice and brand and if they are speaking to one another to share data and inform your decision-making. Look at your data and use it to segment your audiences. You can look at things like past behavior, interests, demographics, and more.

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Websites Change Management Digital Government 61

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. There are multiple facets to this process, which involves analysis, preparation, and research. Demographics . Integrating these solutions will streamline your team’s time, store your data all in one place, and eliminate the need for manual data input. . Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Analyze results data to double down on what inspires action. Google Analytics is a must-use tool to help understand your campaign performance.

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Lesson Fundraising Digital Test 59

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

Websites 58

Websites Strategy Change Management Digital 58

DNL OmniMedia

MAY 25, 2022

That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. What is a market analysis for nonprofit organizations? What is a market analysis for nonprofit organizations? Demographics.

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Research Marketing Survey Nonprofit 52

AccelEvents

JUNE 24, 2021

Data-Driven Lead Tracking. One of the truly beautiful things about virtual events is the wealth of data they can provide. Some of the data you should track includes: . The data collected through virtual events or conference registrations can give a sales team a lengthy list of qualified prospects to pursue. .

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Guide Virtual Registration Platform 93

Connection Cafe

JULY 9, 2018

It was a chance to have an open conversation on the technological, social, demographic, and marketplace changes coming fast and furious to the healthcare sector – and apply them to the healthcare marketing space. Traditionally, we’ve done data audits or analysis that are handed over to our staff. visit/call).

Los Angeles 24

Los Angeles Oracle California Analytics 24

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. What data to collect and how to use to make decisions to improve the effectiveness of your implementation? In other words, how do you measurement as a diagnostic tool ? Ymca of Metro Chicago Facebook Case Study.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice?

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Summary Social Media Measure Media 94

Connection Cafe

JUNE 12, 2014

John Wilburn is currently a marketing manager for Target Analytics. You might still be reading or hearing about the “big data” movement – both good and bad. For a nonprofit fundraiser the good of “big data” is that it is actually a lot smaller, cheaper, and more approachable than in the recent past. 1st most likely.

Donor 37

Donor Files Strategy Mail 37

Connection Cafe

JANUARY 23, 2017

Personalize: As a strategist, I work with clients on audience analysis. Think of their names, backgrounds, and demographics to create a simple persona that will give you a better picture of the their expectations and how they’re likely to use your site. You will only have to set it up once to get instant access to your data.

Design 20

Design Websites Experiment Analytics 20

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. The culling, organizing, and assessment of your event data is where the real work happens, and where the real insights emerge.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

JANUARY 28, 2015

Cleary defining the research question will keep your research from becoming unfocused, and will increase the decision-making usefulness of the data you obtain. Go online to find trade association reports, government data, academic research, and databases such as CPANDA. Look it up. It is best to keep surveys as short as possible.

Research 20

Research Marketing Method Attitude 20

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? First Step – Analytics. No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Connection Cafe

OCTOBER 9, 2017

Analytics is all the rage in development offices. Data scientists and prospect researchers on the nonprofit payroll are working side by side to mine data within the nonprofit’s information system and create models that predict who is likely to give—and who is not. Top 20 Data Appends for Nonprofits. Presence of children.

Data 24

Data Guide Demographics Children 24

Bloomerang

SEPTEMBER 12, 2022

When you can accurately and effectively track supporter engagement data, you’ll be able to gauge who may be in danger of lapsing, who engages with specific types of activities, and who might be an excellent major donor prospect. Their software tools all work together to create a unified approach for data collection and reporting.

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Software Fundraising Nonprofit Platform 81