How Make-A-Wish is Telling New Stories with Audience Personas
See3
APRIL 9, 2024
Each persona has demographic information that helps make them real for the viewer, including things like age, race, gender and even a name. These personas were developed into print materials — including a deck of cards, posters and a flip book — which all help put Make-A-Wish’s audience top of mind for their communications staff.
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