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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

The Collaborative’s logistics were owned by Alexa. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first.

Virtual 105
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What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Apply a discount rate from 10% to 90% for each category accordingly. Apply a discount rate of anywhere from 10% to 100% reduction of traffic. Voice assistants like Alexa or Google Assistant have introduced tens of millions of people to conversational interfaces. Track upstream search-side metrics.

Search 52
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What Chat-First Search Means for Organic & Ad Grant Traffic for Nonprofits?

Whole Whale

Apply a discount rate from 10% to 90% for each category accordingly. Apply a discount rate of anywhere from 10% to 100% reduction of traffic. Voice assistants like Alexa or Google Assistant have introduced tens of millions of people to conversational interfaces. Track upstream search-side metrics.

Search 52
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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be aware of key accomplishments, metrics, testimonials, and milestones. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Is the donor renewal rate low? Then help implement these tools.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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Experts Weigh-In on Nonprofit Website Design Best Practices

Connection Cafe

What are the most important website metrics to measure? The metrics should follow those goals. TJ : Those metrics—clicks, time spent on pages, bounce rate— are a short way of measuring toward your goals and whether tactics are succeeding. These metrics can add color, but page views aren’t the story.

Design 35
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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

good for time-sensitive response (answer questions, defense, etc) -do a regular google search for related terms - Pr / newspaper coverage Friend recruitment (TAF) - bulletin reposts on myspace Not just number, but quality of blogs look at technorati and alexa rankings PROCESS / STRATEGY Top 10 referrers were all from mail programs ???