Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Classy

JULY 14, 2021

The Collaborative’s logistics were owned by Alexa. Alexa shared a variety of ways her team evaluated the success of their planning and execution of the Collaborative event. Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first.

Virtual 105

Virtual Professional Marketing Fundraising 105

Whole Whale

MAY 3, 2023

Voice assistants like Alexa or Google Assistant have introduced tens of millions of people to conversational interfaces. Track upstream search-side metrics. Billions of people already use chat apps like Facebook Messenger, WeChat and WhatsApp. Interacting via voice is conditioning us to speak more naturally to get what we need.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Voice assistants like Alexa or Google Assistant have introduced tens of millions of people to conversational interfaces. Track upstream search-side metrics. Billions of people already use chat apps like Facebook Messenger, WeChat and WhatsApp. Interacting via voice is conditioning us to speak more naturally to get what we need.

Search 52

Search Grant Organization Voice 52

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 344

Fundraising Mail Law Donation 344

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

AUGUST 25, 2017

What are the most important website metrics to measure? The metrics should follow those goals. TJ : Those metrics—clicks, time spent on pages, bounce rate— are a short way of measuring toward your goals and whether tactics are succeeding. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35