A Couple Really Interesting Social Media, ROI, and Nonprofit Links Worth A Click
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 25, 2009
It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. Collaboration: refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Tags: ROI. He lays out what to measure for each of these areas. Here's the slide.
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