Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

But, if you want more suggestions, see 22 Must Circle Nonprofit Bloggers and Nonprofits on Google + that Heather Mansfield aggregated. How are you measuring that? Measurement and Learning. It offers a quasi social network analysis to see how your posts are shared: when, by whom, and to whom.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. Collaboration: refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. He lays out what to measure for each of these areas. Here's the slide.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. TwitLinks aggregates the latest links from the worlds top tech twitter users.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. All the metrics you collect, ask the So What? Possible Working Titles: 1. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content. NutShell Mail is an software that aggregates comments and likes on your fan page and delivers it in one email.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 You should reach out to both audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I also plan to continue blogging about these topics - focusing on writing in-depth thought pieces as well as aggregate and summarize the best thinking in the nptech field. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. as a sole measurement of success. ll aggregate all the data together. The web, it???s

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

Social Media: Adoption, Strategy, and Measuring Success ZUP4Nonprofits has a two-part post ( pt. KM4Dev has a section devoted to Social Network Analysis process and tools. There's going to be a Netsquared Meetup (recommendations for restaurant or location are needed) How will your nonprofit avoid the Meatball Sundae? asks Rich Reeder.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring. I've been thinking about how you measure what your organization does on Twitter. Aggregate (a Twitter user's followers or friends). A disclaimer.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

I've been retweeting a lot of these links, but I also like to look for patterns and the best way to do that is aggregate them in a single blog post. There's also a paper that Steve co-authored about a methodology for social network analysis. Metrics, Stats, Research, and Other Misc. How do you measure sucess on Twitter?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Measurement. Identify Objectives.

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Nonprofits Source

MARCH 21, 2018

We’ve taken the guesswork out of the equation by aggregating only the best social media marketing resources available online. In this template you’ll learn how to: Establish your most important metrics. Measure and track results. Reporting and measurement plans. Build and curate engaging social media content.

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NTEN

MAY 27, 2010

Our monitoring includes: Tweetdeck for iPhone Dual office monitors -- one for work, one for Tweetdeck "As it happens" Google Alerts for name, acronym, CEO's name An iGoogle dashboard aggregating web alerts Make your commenting policy known and fair. Funnel: Measure the whole funnel! If you delete something, tell your fans.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter. There are many labs working on projects.

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NTEN

SEPTEMBER 12, 2014

Also essential to the day were 12 coaches, whose areas of expertise ranged from digital media to business analysis, and three judges: James Rooney, Microsoft; Deena Pierott, iUrbanTeen; and Sonya Watson, Tides Foundation. The goal: greater open rates.

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