ASU Lodestar Center

FEBRUARY 13, 2013

Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter. Although we could target different demographics, we still paid the traditional per click basis that Adwords or Adcenter uses.

Hurricane 96

Hurricane Social Media Tucson Media 96

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. 8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Marketing is a weird mix of social sciences meets data sciences.

Marketing 69

Marketing Strategy Online Adwords 69

Nonprofits Source

SEPTEMBER 1, 2017

We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement. 8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Marketing is a weird mix of social sciences meets data sciences.

Digital 68

Digital Marketing Strategy Adwords 68

Care2

FEBRUARY 7, 2009

Weekends and holidays were always lower, and, much to our chagrin, Google won’t allow us to move any of our daily budget from weekends to weekdays. Other Benefits We’ve been pleasantly surprised by the additional, less quantifiable uses we’re finding for our Google Grant. It’s $330 a day, every day, period.

Google 31

Google Grant Adwords Social Media 31

NTEN

NOVEMBER 2, 2009

Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic.

Technology 52

Technology Adwords Analytics Analysis 52

Care2

FEBRUARY 4, 2009

In part one of this post, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Other Benefits We’ve been pleasantly surprised by the additional, less quantifiable uses we’re finding for our Google Grant.

Grant 31

Grant Google Case Study Search 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Like searching on google, it will bring you lots of noise. If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. Or the Goolge Adwords Keyword tool.

Literacy 75

Literacy Skills San Francisco Adwords 75

Tech Soup

JULY 30, 2015

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Register for the Google for Nonprofits Program. Apply for the Google AdWords Grant. Google Trends. Don't fret!

Adwords 36

Adwords Grant Google Impact 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2007

In the first of a series co-sponsored by NTEN and Salesforce.com Foundation , I covered the integration of Google Adwords with salesforce.com. I made a few tests to see how it might work I also got some advice from Jon Udell. Add Beth's Blog: Screencasts to your page. High bandwidth version on screencast.com Screencast Wiki.

Screencast 50

Screencast Camtasia Interview NTEN 50

Museum 2.0

DECEMBER 8, 2010

This kind of experiment is called an A/B test. We test one thing, learn from how visitors respond, and (hopefully) reiterate for the next round. I use A/B testing all the time to write questions for visitor comment. I'll frequently test up to ten different questions around a single exhibit. is a fabulous one.

Test 37

Test Practice Museum Evaluation 37

Tech Soup

JULY 6, 2017

It glues together several disparate services, which means that non-technical people can easily get the information they need from technical tools. Nonprofits can also access Gmail for Business through Google for Nonprofits , or Outlook 365 through Office 365 Nonprofit. You can also block out appointments in Google Calendar itself.

Product 52

Product Tools Open Source Alternative 52

Care2

OCTOBER 4, 2009

A: Although we don’t doubt the M+R study, this might be a good thing for an individual organization to test. Q: How much do Google and Facebook ads cost? A: Google Ads are on a cost-per-click (CPC) basis, and clicks cost more or less depending on how popular the ad is. Move them up! You can set a per-day budget.

Donor 45

Donor Advocacy California Facebook 45

Bloomerang

APRIL 16, 2021

Wrote a book on brandraising, which is really awesome, and has got kind of a newish book right here, “Nonprofit Communications Engine,” which is you’re going to get a little bit of the book information today too. oops, no, I don’t want to share that one, I’ll share my Google slides. So buy those books.

Build 121

Build Video New York City Communication 121

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The filter bubble is the personalization of the web for users done by companies like Facebook and Google to sell us more stuff. What I didn’t know, what floored me, was that they are only bringing us information in our searches and news feeds they think we want. It takes having an organizational mindset that is open to experimentation.

Experiment 93

Experiment Florida Case Study Adwords 93