Advocacy Metrics ROI Trend 
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.
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Nonprofit Tech for Good
DECEMBER 28, 2010
I identified a trend forming with social networking, and set up our very first profile. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. MySpace, back when it was cool.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 26, 2017
One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. For the past 11 years, this study has gathered comparative metrics from nonprofits on email, social media, social advertising, fundraising, and web engagement.
DNL OmniMedia
MAY 25, 2022
Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes.
Connection Cafe
JUNE 25, 2010
While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess.
Care2
OCTOBER 19, 2010
As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.
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