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5 ways to supercharge your fundraising ads before the ball drops

M+R

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Without that information, you won’t know what you need to adjust, scrap, or continue doing. Without this information, you’re flying blind. You can also break down information among different giving levels and/or first-time vs. ongoing vs. recurring donors. Do more testing. Do you know what topics people care about?

Analytics 126
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You Can Stand Up for Health Care on Twitter and Facebook, What About On Google +?

Beth's Blog: How Nonprofits Can Use Social Media

Their web site tools provide useful information for grassroots advocates or anyone for that matter to stay informed on health care-related topics such as the proposed Medicaid cuts in the budget that are currently being debated in Congress. Families USA is an organization fighting for affordable health care for all Americans.

Twitter 95
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What Can Marketing Cloud Do For Nonprofits?

Cloud 4 Good

Specifically, we focus on how the individual organization we’re working with moves a constituent from awareness of the organization and its mission all the way to advocacy on behalf of the organization and the good it is doing in the community, country, and/or world. . Acquisition: What are all the ways you collect a person’s information?

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Conduct data hygiene efforts to keep information clean. Let’s break down some of the most fundamental metrics to track in Google Analytics that any nonprofit can analyze.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them. For example, consider creating a strategy for segmenting your emails and testing, this is a great resource from Kivi Leroux Miller.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is it signing up to receive information?