Advocacy Feeds Generation People 
Nonprofit Tech for Good
FEBRUARY 14, 2019
His work is focused on nonprofits, advocacy, and public affairs. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI.
Cloud 4 Good
SEPTEMBER 13, 2022
When we limit barriers of entry, we can better reach those who are not ready to attend in-person events again, unlock access to a new generation of givers, and gain the ability to reach all donors exactly where they’re at. The answer, simply, is to give people what they want! Understanding and catering to these needs are paramount.
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Nonprofit Tech for Good
APRIL 10, 2022
Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. Include a link in your tweets as often as possible.
Amy Sample Ward
DECEMBER 26, 2011
And most importantly: it will be documented and shared by large numbers of people, experiencing it first hand, and sharing news and updates in real time. Creating a space where you can collect and aggregate the news, content, and updates of your movement is important for people to better understand, follow, and join you.
Care2
MAY 11, 2011
We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.
NetWits
DECEMBER 1, 2010
While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. was the most effective, and what type of message generated the most giving. For most men, growing a mustache generates a lot of comments, conversation, and laughter – which is the point!
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 25, 2012
Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “ Open Graph ” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.”
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