Nonprofit Tech for Good
FEBRUARY 14, 2019
The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. Return on Ad Spend (ROAS) measures ROI.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 25, 2010
I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Tags: Fundraising ROI Strategy agc2 case foundation contests. The post summarizes the strategies used by contest winners.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 29, 2009
Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 11, 2011
Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 5, 2011
1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. For each group, I had them create a spectra-gram and interviewed them and gave advice on next steps. Having a metaphor, made it easy. View more presentations from Beth Kanter.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. Example: Northern California ACLU social network analysis of their followers on Twitter.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 4, 2010
And, just like other technology tools, like online credit card transactions, nonprofits end up paying a transaction fee of 5-10% back to the vendor. So, deciding to incorporate a SMS campaign should include a traditional nonprofit technology ROI analysis that analyzes the benefits, value, and financial analysis.
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