Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 238

Social Media Media Ning Social 238

Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. Five Lessons Learned.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

JANUARY 16, 2012

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 249

Profile Nonprofit Twitter Social Network 249

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Zen and the Art of Nonprofit Technology

MAY 17, 2011

As you know, I’m a bit of a technology curmudgeon, but I’m far from a luddite – I’m an early adopter, for the most part. I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. No one should take this post personally.

Social Media 211

Social Media Media Social Hype 211

Care2

APRIL 6, 2009

As part of a workshop on social media that I gave with Susan Mernit at the 2009 Women, Action & the Media conference, I pointed out Wellstone Action as an example of an organization that's doing great work on Twitter. Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join? What convinced them?

Twitter 68

Twitter Action Organization Broadcast 68

Nonprofit Tech for Good

APRIL 2, 2016

Twitter requires a time investment that many small nonprofits simply do not have. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Not all, but most small nonprofits should have a Twitter Profile and should be tweeting or retweeting a minimum of once a day. Yeah, right.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Subscribe to receive text alerts from the early adopters in the nonprofit sector. Learn basic HTML. WWF Mobile. WWF Desktop.

Social Media 240

Social Media Media Management Social 240

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

Ben and I also follow each other on Twitter (he's @minorjive ) and that's where I heard him mention this presentation. It's about why a blog behind the firewall makes sense -- part ROI business case, part introductory training. I actually got a chance to meet Ben face-to-face at a recent Berkman Center Thursday Bloggers meetup.

ROI 50

ROI Wikispaces Comparison Blogger 50

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofit Tech for Good

NOVEMBER 28, 2011

It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Find your competitors the Web. with a note that you fear your nonprofit is falling behind. Get training.

Social Media 242

Social Media Media Social Stats 242

Bloomerang

JUNE 14, 2021

A new survey from McKinsey finds responses to the Covid-19 pandemic sped business adoption of digital technologies by several years—and many of these changes will likely be here for the long haul. How was the ROI? . How are you measuring commitment and ROI? . It’s Mission Critical. Next look at the lingering status quo.

Digital 120

Digital Strategy Nonprofit Phase 120

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Colin McKay (aka Canuck Flack ) in his Nonprofit Secret Underground Guide To Social Media Adoption suggests that most nonprofit organizations (well large ones) already have policies in place to deal with potential concerns about social media. Drew McLellan puts it, "If you drop the f-bomb on Twitter, does your boss have a right to wince?"

Social Media 99

Social Media Policy Media Social 99

AccelEvents

NOVEMBER 5, 2020

A sophisticated virtual event platform will be able to adopt strategies like gamification in order to show your online audience that virtual events are more than just sitting and listening to someone talk. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Social media platforms (i.e.,

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

Mashable, Should Your Company Have A Social Media Policy Dave Fleet, External Policies Dave Fleet, Social Media Policy Series Dana Theus, Air Force Blog Policy Case Study Peter Campbell, The ROI of Flexibility Steve Heye, I Believe in the ROI of Flexibility, Don't You? World. . . World. . .

Policy 100

Policy Social Media Media Social 100

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16. Rely on world-class customer support.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Are you impulse adopting tools? Make Time for Reflection.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

It was also a big day for Twitter with the #ASKOBAMA Tweet-Up Town Hall. We were early adopters when Facebook opened up – and some of us were kicking the tires of social as far back as 2003-2004 in the blogosphere. Colleague Geoff Livingston was in the WhiteHouse and filed this report. Analysis here. Dan Michel.

Google 95

Google Skype Org Stream 95

Care2

NOVEMBER 22, 2010

Or are they just embraced by early adopters who are itching to use new shiny tools? On one hand, Twitter only had 6% of internet users on its platform after two years. Are geo-location services like Foursquare and Gowalla really here to stay? On any given day, 1% of internet users are using these apps to check-in and claim mayorships.

Boston 53

Boston Advocacy ROI Museum 53

AccelEvents

NOVEMBER 5, 2020

A sophisticated virtual event platform will be able to adopt strategies like gamification in order to show your online audience that virtual events are more than just sitting and listening to someone talk. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Social media platforms (i.e.,

Software 59

Software Virtual Integration Analytics 59

Neon CRM

SEPTEMBER 1, 2023

They’re exposed to TikTok often; they see how many commercial brands have adopted it in their marketing. As a result, you can show that most of your social media-related donations come from platforms like Facebook and Twitter, while TikTok-based contributions are negligible.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

When she uses her personal social networking or twitter account, her rule is not to say anything that would embarrass her mother. They have an extensive social media participation policy that has helped spur adoption internally. Tags: cute dog theory ROI listening 2ndwave. It is about being polite and honest.".

Social Media 90

Social Media Director Media Social 90

NTEN

MARCH 12, 2010

The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. Where can people follow you online (twitter, blog, etc.)? Twitter: @michael_hoffman. What's the most important trend in nonprofit technology for 2010? Not really, I love him, but I am not quite so wild.

Video 47

Video Question Atlanta Social Media 47

Bloomerang

MAY 31, 2022

You can schedule posts in advance on platforms like Facebook, Twitter, and Instagram to ensure that you’re consistently appearing on followers’ feeds. Adopt ongoing data hygiene practices such as: Regularly audit your database for inaccuracies. Social media scheduling tools. Eliminate errors, duplicate data, or outdated information.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

NonProfit Hub

SEPTEMBER 25, 2015

Nonprofits can greatly benefit from adopting many business practices. Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. ROI, or return on investment, is yet another jargon term that we have all heard from the business world. Increase Your Return.

Integration 28

Integration Practice Profit Marketing 28

Qgiv

DECEMBER 15, 2021

Their captions mix a more fun, hopeful tone with some great educational elements—all in a tiny Twitter-sized space! . You can include social sharing buttons to encourage your viewers to share on Facebook and Twitter, and you can include graphics for them to share on Instagram. . Last, but not least, we have email.

Raise 52

Raise Money Donation Practice 52

AccelEvents

JUNE 24, 2021

The rapid spread of the virus forced the entire industry to adopt an event format that was either completely foreign or had only been used as an add-on to physical events. . With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Are you impulse adopting tools? Make Time for Reflection.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Chasing after the competition into Facebook, Twitter and blogging without a plan is the Lemming approach. Understand cultural barriers to adoption. I found a fantastic example of Twitter as a focus group in Nina Simon's blog post, " Everyone's Smithsonian.' Are the right people being educated and given the proper tools?

Social Media 50

Social Media Open Media Chicago 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How to facilitate "stealth adoption" without getting fired or your IT department royally pissed of at you?

Florida 50

Florida ROI Metrics Social Media 50

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Social Networks & Twitter from Natalie Foster: Two Principles: 1.

Tools 100

Tools Tech Map Case Study 100

Care2

JUNE 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Thank you for beig so Generous. com , Inc.

Social Media 28

Social Media Advocacy Media Social 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada. The top ranked content was on strategy including metrics, adoption, and overall strategy. I'm looking for a few good posts on Social Media, ROI, and Nonprofits. Alexandra Rampy, Guest Post: The Cool Factor About Mobile.

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

I am just back from Legal Services Corporation and a keynote on ROI and Nonprofits. s reports on Twitter. awesome person, mother to adopted children from Cambodia and board member for her org, The Sharing Foundation ???could t been able to shake the urgency in Beth Kanter ???s A little poking around and I realized that Beth???awesome

Blogher 50

Blogher Cambodia America Org 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

It's still in the early stages of development, but if and when more sites adopt adding the Facebook "like" button, collecting this data will be become more important to informing your strategy. Promoting through other channels (blog post, Twitter, speaking engagement, etc). and click on the “Insights For Your Domain” button.)

Social Media 113

Social Media Measure Action Media 113