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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. What has changed over time? Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point. Data is an important connector.

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How to Run a Multi-Channel Fundraising Campaign (Without Too Much Stress)

Achieve

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Regular updates keep your audience engaged and informed about your activities. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. Here is how to do it: Set Clear Goals : Establish specific, measurable, and achievable goals for your social media campaigns.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

The association’s goals were to provide ongoing CE, offer physicians feedback on strengths and weaknesses, and fit more seamlessly into their lifestyle, all at a lower cost,” Jennifer advised. We wanted to create shorter assessments of specific content that could be administered over time. This initiative resulted in ABMS CertLink®.

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Make space to give your current staff the time and training they need to become engagement specialists. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. This is not a one-and-done activity. Make Space for Engagement There is a third important option.

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