EveryAction

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

That’s why we often say that advocacy is for everyone: when decisions are being made that affect your organization’s work, mission, and vision, it just makes sense to get involved, unite your supporters, and move them to take action with you in pursuit of a specific mission-oriented goal.

Advocacy 222
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Ready to start posting?

Metrics 100
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Engaging your strongest activists: 5 strategies for advocate retention

EveryAction

of email addresses or phone numbers of new supporters, ready to take action. For some organizations, advocacy work can be steeped in complex policy, with legislative actions that drive real, critical change but have policy names that can be intimidating and confusing for supporters. Keep the language accessible.

Retention 180