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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

It requires a slight change in thinking for many charities, who are used to putting their call to action into a video, and then set up ads seeking video views, thinking this will get people to take the call to action. Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Extra information is available further down the page, but they encourage action right away instead of trying to educate. How they use this technique : They use a large screen overlay to display a COVID-related call-to-action. This method is good if the announcement or call-to-action will be around for a while.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Final event statistics. Conduct a lineup countdown. Media attention.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. Once statistical significance has been achieved, use the “winning” content moving forward. Are you sure? Why is testing important?

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Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content

Bloomerang

The custom of charitable giving means that even if you’ve worked with your donors throughout the year on big capital campaigns or gala events, December is the perfect moment to launch the year finale, and the statistics at the start of this article back up this strategy. Remember the importance of the headline. Phone calls.

Content 86
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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

Focus on one CTA: Donate Cryptocurrency Remember that we want to keep the important info at the top of the page (in the first screen seen) to share with the highest number of user Use the headline as a donate CTA with reference to the value proposition of donating cryptocurrency, like children.org . Currently 22% of U.S.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

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