How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. What happens, though, when visitors arrive at your website? Are you sure?
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