Remove Action Remove Headline Remove Rate Remove Statistics
article thumbnail

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re testing important calls to action like Donate, Register and Subscribe, then you are sure. What happens, though, when visitors arrive at your website? Are you sure?

Rate 134
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Final event statistics. Conduct a lineup countdown. Media attention.

Contest 90
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59
article thumbnail

Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. These numbers show that engagement rates were higher than they were last year, even though email volume increased significantly.

Lesson 52
article thumbnail

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

email 32
article thumbnail

The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Encouraging actions such as signing petitions or driving social media engagement. Small nonprofits are eligible for Google Grants and they can often reap the same advantages that a larger organization can reap such as additional donations, increasing their audience, and encouraging people to take action. Audiences should be defined.

Google 338