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Eight Things Nonprofits Should Know About Google AdWords

Forum One

When accessing the internet, people use a search engine 91 percent of the time (equivalent to the percent accessing their email). Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list?

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The Big 3: SEO, Email and Social

NetWits

Search Engine Optimization. Needless to say, without good SEO, you’ve got a very slim chance of being found by people searching for things you offer (events, fundraising opportunities, volunteer opportunities, programs, etc). The trick here is to look for words and phrases that have low competition and high month global searches.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. These are users who land on your site through a search engine like Google or Bing. Are your landing pages answering users’ search queries? Web Analytics.

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

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2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today

NetWits

Understanding the data and where the nonprofit industry is headed can be useful, but without action it’s purely academic. You can’t sign up for their newsletter, register for an event, learn more about their programs, or anything else that might otherwise distract you from completing the transaction.

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Improve Your Fundraising Approach and Skills at NetSquared Meetups

Tech Soup

O’Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Orlando, Florida: Tech4Good Orlando October: Search Engine Optimization and Strategy. Wellington, New Zealand: Set Your Email Newsletter on Fire | Net2Welly Oct '17 Meetup. Paris, France: AdWords – Initiation.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. So what are Google Ad Grants ? Getting Your Site Ready for Google Ads.

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