article thumbnail

Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

article thumbnail

What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

In 2013, it became one of the first airlines to outfit a portion of its fleet with split scimitar winglets. And, the company has the metrics to prove it. This isn’t disinterested philanthropy. Yet even evolving traditional philanthropy programs to a broader focus on social purpose can deliver meaningful results.

Companies 106
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Register today for any or all of three webinars: June 5, 2013 at 1:00 p.m. July 1, 2013 at 1:00 p.m. August 1, 2013 at 1:00 p.m.

article thumbnail

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

” Lucy Bernholz, “ Data-first Philanthropy.” ” Lucy Bernholz, “ Data-first Philanthropy.” A starting point for envisioning a future state in which data is the ‘GPS of philanthropy.’ Explores the ecosystem of data for social problem solving and the role philanthropy can play. SSIR Blog, January 2013.

article thumbnail

5 Mistakes You’re Making With Your Awareness Campaigns

Achieve

Philanthropy News Digest. 2013 Millennial Impact report. When our clients complain about an awareness campaign that “failed,” a lot of times it’s because they didn’t think they needed to track any metrics (after all, how. or because they tracked the wrong metrics. This post originally appeared in. Don’t believe me?

article thumbnail

Research Friday: Transforming the mindset from charitable giving to the social economy

ASU Lodestar Center

Dr. Lucy Bernholz, in a report coproduced by Grantcraft , Stanford PACS and the Stanford Social Innovation Review , titled Philanthropy and the Social Economy: Blueprint for 2013 (hereafter, “the Blueprint”) challenges readers to think about a new paradigm which looks at all “private resources for public good” (p.2),

article thumbnail

The Size Of Your Housefile May be Hindering Your Email Deliverability

Connection Cafe

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. It’s simple math: constituents in = dollars out. But there’s a rub.

email 40