Beth's Blog: How Nonprofits Can Use Social Media
MARCH 4, 2013
A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.
TechImpact
MAY 12, 2014
O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Equinux (June 2013).
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TechImpact
OCTOBER 13, 2014
According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. These numbers dwarf the growth of email distribution lists in 2013, which grew by a mere 14% during that time period. Engagement is crucial.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 21, 2014
So meet them where they’re at by implementing the following six tips to take your cause mobile: Benchmark Current Traffic: Before doing anything else, use a free tool like Google Analytics to figure out what portion of your traffic comes from mobile devices. The higher the figure, the bigger the priority.
NonProfit Hub
MAY 12, 2014
In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. millions total gifts and nearly $325 million were raised, making 2013 a huge year for nonprofits working to optimize their online presence. Download the full 2014 M+R Benchmarks Study. More than 5.5
Connection Cafe
AUGUST 9, 2013
This article was originally posted in AFP’s weekly eWire newsletter. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 30, 2014
What was the goal of your campaign in 2013? Now that we had a benchmark from our first year and chose a more realistic goal of $15,000. Diversify the “ask” strategies: Personal and informal appeals, Social Media, & inspirational Newsletters. Your strategies?
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