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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

ExactTarget – “The 2012 channel preference survey” (2012). O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013).

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4 Tips For Making Giving Day A Success

TechImpact

21, 2013), with a step-by-step guide to creating an organized and successful Giving Day Campaign. This step also includes developing a budget, finding a fundraising platform, accumulating sponsors, and looking for free press opportunities. Look at the analytics, dollars, numbers, and any other form of data you can after the event.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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Why Email Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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Why Emails Still Rules!

Care2

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Online giving increased 14% in 2013, mainly due to email communications.

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5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

At the Lupus Foundation of America , we’ve been active on Instagram since 2013, though until recently, it was not a central part of our organization’s social media strategy. Include Fundraising Asks. Use analytics to map the user journey from Instagram follower to engaged constituent.

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5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Track visits donation form visits via Google Analytics.

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