ASU Lodestar Center
JULY 12, 2017
It is crucial for nonprofit organizations to understand what motivates this generation and to add millennial strategy to their marketing plans. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” Kylander, 2012).
ASU Lodestar Center
JULY 12, 2017
It is crucial for nonprofit organizations to understand what motivates this generation and to add millennial strategy to their marketing plans. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” Kylander, 2012).
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sgEngage
JUNE 3, 2024
According to USAFacts.org, Gen Z is the generation born in the 15-year span from 1997 to 2012. For a nonprofit organization, these non-revenue resources can be incredibly valuable over the lifetime of a Gen Z supporter. How can your organization benefit from this? Let’s Get the Terminology Right: Who Is Gen Z? can pay off.
Connection Cafe
MARCH 1, 2012
Sunday: Austin’s Chapter of American Youth Works. Tuesday: Austin’s Chapter of American Red Cross. Nothing gets us more jazzed than to help out great organizations that are located right in our own backyard; because at the end of the day it is about the impact they are making in our community.
Connection Cafe
JANUARY 17, 2012
In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander. Includes a chapter by Dennis McCarthy, Convio’s Vice President of Strategy and Organizational Practice. Fundraising Analytics : Using data to support your donor-centric organization.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 31, 2017
I’ve known Brian for over ten years and he is a brilliant strategist for executive leaders and global brands – nonprofits, startups, and political organizations. What I like is that each chapter includes a good summary of the content, plus an imagination challenge where we can work our imagination muscles.
NonProfit Hub
OCTOBER 27, 2017
Though the idea of helping and giving back to others has existed since Biblical times, nonprofit organizations in the United States have a much shorter history. Let’s take a look at what we can learn from the history of nonprofit organizations. Though the organization had been around for years, in the early 1900s we saw the U.S.’s
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