How can nonprofit organizations use marketing to engage Millennials?
ASU Lodestar Center
JULY 12, 2017
It is crucial for nonprofit organizations to understand what motivates this generation and to add millennial strategy to their marketing plans. In a 2012 report, the National Chamber Foundation cited that Millennials have approximately “$200 billion of direct purchasing power and $500 billion of indirect spending.” Kylander, 2012).
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