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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

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Infographic: 2012 Nonprofit Benchmarks

Care2

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Social Media.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Online giving on #GivingTuesday in 2013 was up 90%, compared to 2012.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. It’s worth noting that Jewish organizations experienced an increase of advocates by 23.6%, and environment and wildlife had an increase of 22.46%. Nonprofit Benchmark Studies'

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First-Ever Video Benchmarks Survey for Nonprofits

Care2

Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube.